Global Initiatives: Identifying Key Drives Of Smart Card Adoption

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Smart card deployment has proven to be a challenging process for many issuers. In the United States, where EMV is not the standard, this problem is even more exacerbated. In its latest research report, Global Initiatives: Identifying Key Drives Of Smart Card Adoption, Mercator Advisory Group identifies best practices and success factors in smart card deployment using case studies from the international community.

Smart card deployment has proven to be a challenging process for many issuers. In the United States, where EMV is not the standard, this problem is even more exacerbated. In its latest research report, Global Initiatives: Identifying Key Drives Of Smart Card Adoption, Mercator Advisory Group identifies best practices and success factors in smart card deployment using case studies from the international community.

"Our research into three distinct international regions helped identify themes of smart card deployment relating to success in terms of customer and merchant adoption," according to Melanie Broad, Research Analyst in Mercator Advisory Group's Emerging Technologies Service and principal analyst on the report. "We believe that these themes will help in the continued efforts to adopt EMV standards and smart cards around the world."

In Identifying Key Drives Of Smart Card Adoption, Mercator Advisory Group examines the role of information transfer, standards, and loyalty in achieving smart card success. Using the example of Tesco PLC's role in introducing smart cards to the UK, the report explores the need to obtain buy-in from all relevant stakeholders in the distribution of a non-traditional payment mechanism. Thailand's Smart Purse provides a rich example of a multi-application card and the need to establish industry standards as a means of securing adoption on a wide scale. Finally, the power of loyalty solutions enabled by smart cards is discussed with a review of the efforts of three institutions in the Middle East to develop a readily adopted smart card solution.

In addition to demonstrating the various impetuses and implementations of smart card offerings on a global scale, Mercator Advisory Group's latest report details the current state of the smart card applications to date. Smart card unit sales are discussed, as are applications outside of payments in which smart cards are currently gaining traction.

Highlights of this report include:

  • In addition to payments, smart cards have proven to be a useful instrument in the provision of transit, healthcare, telecom, identification, and online security.
  • Smart card shipments have shown steady and impressive growth over time driven by Financial Services and Telecom implementations.
  • Implementing smart cards is a process requiring relevant stakeholders to buy into the program. Education, as illustrated by Tesco, is a key to success.
  • Multi-application smart card solutions and the potential for growth around such capabilities require the development of standards as seen in Thailand’s Smart Purse card.
  • Loyalty applications are easily implemented into smart card solutions and can be impressive drivers of growth as illustrated in the Middle East.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at http://www.mercatoradvisorygroup.com.

For more information call Mercator Advisory Group's main line: 781-419-1700 or send email.

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Robert Misasi
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