Food and Wine Magazine Rates Silicon Valley’s Barefoot Coffee Roasters One of the Top Four Boutique Coffee Roasters in the Nation

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After an exhaustive 410 man hours spent tasting 157 of the best coffees from the best roasters in the country, Food and Wine Magazine chose the best of the best. Food and Wine Magazine’s annual “Obsessive’s Guide to Coffee” in the March 2006 issue, highlights the cream of the crop of today’s boutique roasters. Silicon Valley’s own Barefoot Coffee Roasters was rated as one of the top four boutique roasters in the nation. The judging was based on coffee taste and industry recognition and involved multiple rounds of blind coffee tasting.

After an exhaustive 410 man hours spent tasting 157 of the best coffees from the best roasters in the country, Food and Wine Magazine chose the best of the best. Food and Wine Magazine’s annual “Obsessive’s Guide to Coffee” in the March 2006 issue, highlights the cream of the crop of today’s boutique roasters. Silicon Valley’s own Barefoot Coffee Roasters was rated as one of the top four boutique roasters in the nation. The judging was based on coffee taste and industry recognition and involved multiple rounds of blind coffee tasting.

Barefoot Coffee Roasters is the sole Bay Area recipient of this prestigious award for coffee quality. The list of boutique roasters reads like the Who’s Who of the high end specialty coffee industry with Portland’s Stumptown, Massachusetts’s Terroir, and North Carolina’s Counter Culture joining Silicon Valley’s upstart Barefoot Coffee Roasters in the top four ranking. Boutique roasters like these take great pride in hand crafting coffees of the highest magnitude. The flavor complexities exceed that of even the finest wines. And many of these roasters take the coffee so seriously that they develop direct relationships with coffee farmers in producing countries to ensure the highest quality and most unique flavors. These relationships also serve to pass more of the profits to the coffee farmers themselves through education and awareness and eliminating unnecessary middlemen.

“Holy cow! We are so honored to be recognized for our obsessive coffee quality. Great coffee, like great wine takes an immense amount of dedication and passion to do well.” Andy Newbom, Chief Espresso Officer of Barefoot Coffee Roasters. “We treat coffee as the culinary art that it is. Great taste is the number one goal. The Food and Wine award recognizes the great heights to which coffee can reach and we are tickled pink to be included among the amazing roasters in this list. ”

Food and Wine Magazine also ranked their top ten favorite coffees from the 157 they tasted. Barefoot Coffee Roasters had two of their single estate coffees chosen for the top ten coffees: Their exclusive Finca Vista Hermosa Guatemala (which they buy direct from the family farm in Guatemala) and their Costa Rica from the Coopalmeres co-op.

Edwin Martinez, owner of Finca Vista Hermosa farm in Guatemala, was excited about the news. “We are a small family farm striving to produce the best coffee we can. It is so rewarding having a relationship with a quality focused coffee roaster like Barefoot Coffee Roasters. We know that our coffee is in good hands and will be roasted and prepared with the same care and passion we put into it. Having our coffee chosen as one of the top ten coffees in the country by Food and Wine Magazine is such a reward for all the hard work we do all year.”

The March issue is on newsstands today and readers can also view extended coverage on their website at:

http://www.foodandwine.com/tastetest/

Barefoot Coffee Roasters is a full-service coffee and espresso bar and artisan organic wholesale coffee roaster. Barefoot is the Bay Areas most award winning coffee roaster and cafe. All coffees are roasted fresh in the café by skilled artisan roasters using old-world, small batch roasting techniques to coax the best flavor out of every coffee. 100% of Barefoot Coffee Roasters coffees are sustainable and over 85% are certified organic, shade grown and fair trade. Barefoot Coffees are served and enjoyed in many quality cafés and restaurants throughout the nation. Barefoot Coffee Roasters is proud to be a participating member of the Specialty Coffee Association of America, the Roasters Guild and a founding member of the Barista Guild of America. Located at 5237 Stevens Creek Blvd. in Santa Clara (at the corner of Lawrence Expressway). For more information, please call (408) 248-4500, visit http://www.barefootcoffeeroasters.com or simply drop by.

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Andy Newbom
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