Entrepreneur Magazine and VistaPrint Announce Extreme Brand Makeover Winner
Stephanie Chandler of Book Lovers Bookstore Wins Completely New Look With Prize Package Worth More than $4,800
Irvine, CA and Hamilton, Bermuda (PRWEB) March 15, 2006 -- Entrepreneur magazine and VistaPrint Limited (Nasdaq:VPRT), the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the Extreme Brand Makeover Contest winner. Stephanie Chandler, chief book officer of Book Lovers Bookstore in Sacramento, California was chosen as the winner from more than 4,600 entrants and won a complete makeover of her business including everything from printed materials to web site and logo.
Stephanie Chandler is a true entrepreneur. She quit her job in the technology industry and moved to Sacramento, California to follow her dream and open her own used bookstore. As a small business owner in a crowded new and used bookstore market, she struggles to operate in a competitive environment while sticking to a budget. As a result, what few marketing materials Stephanie had were mismatched and didn’t illustrate what makes her store different, making her a perfect winner for the makeover contest.
VistaPrint worked with Stephanie to understand her company and remake her image with a brand new logo, color scheme and set of materials that consistently illustrates the true characteristics of her store. Her new logo, colors and fonts were then implemented into a brand new web site.
“I was so thrilled to win the Extreme Brand Makeover and the timing couldn’t have been better since this is a slow time of year for my store,” said Stephanie Chandler, chief book officer of Book Lovers Bookstore and Sacramento Resident. “I love my new logo, marketing materials and web site and feel confident they will make an impact on my business immediately. In fact, people have already commented on how much they love my new logo and the mailer for my upcoming book signing was a success!”
VistaPrint worked with Stephanie on remaking her marketing materials to benefit her specific needs as a bookstore owner and ensuring they reflect her store’s unique characteristics. Her new marketing package includes oversized mailing postcards, coupon postcards, calendar magnets, business card magnets, brochures, letterhead, folders, note cards, and business cards. The website incorporates Stephanie’s new logo, color scheme and fonts and, together, they all provide a clean new look for her business.
“Stephanie runs into many of the same issues most entrepreneurs run into—budgets and time are tight and it’s hard to brand yourself in a way that will impact your business,” said Rieva Lesonsky, senior vice president and editorial director, Entrepreneur. “With this makeover, Stephanie now has a polished brand that showcases the benefits of Book Lovers Bookstore in a way that will enable her to grow.”
Stephanie’s prize package, valued at more than $4,800, included the following:
-- 1,000 premium business cards
-- 1,000 business card magnets
-- 1,000 large magnets
-- 1,000 standard postcards
-- 1,000 envelopes for standard postcards
-- 1,000 oversized postcards
-- 1,000 brochures
-- 1,000 sheets of letterhead
-- 1,000 note cards
-- 500 presentation folders
-- 840 return address labels
-- Web site re-design (not including hosting) from web site Pros
-- Logo design or re-design
-- A year's subscription to Entrepreneur magazine
“Stephanie epitomizes our customer base. She didn’t have time to spend developing her brand and her marketing materials needed to be upgraded in order to help grow her revenues,” said Robert Keane, president and CEO of VistaPrint. “While Stephanie won a substantial prize package, remaking an image on a budget is absolutely doable with VistaPrint. Small business owners can spend a fraction of what they would spend with traditional graphic designers and printers and get a brand new look.”
To start your own brand makeover and take advantage of special, limited time offers available to Entrepreneur readers’, go to www.vistaprint.com/makeover.
For more information on Book Lovers, Bookstore, go to www.bookloverscafe.com.
About VistaPrint:
VistaPrint (Nasdaq:VPRT) is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. VistaPrint offers custom designed, full-color, low-cost printed products even in small quantities. Over 6 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and thank you cards. A global company, VistaPrint employs more than 600 people and operates 16 localized web sites serving over 120 countries around the world. A broad range of design options are available online at www.vistaprint.com. VistaPrint’s printed products are satisfaction guaranteed.
About Entrepreneur Media Inc.:
Entrepreneur Media Inc. is an organization of people dedicated to empowering entrepreneurs worldwide to start and grow successful companies. To provide entrepreneurs with the relevant information they need to make informed decisions, Entrepreneur Media Inc. offers a full range of products and services. Products include: Magazines - Entrepreneur, Entrepreneur's Startups, Entrepreneur Mexico, Entrepreneur Philippines and Entrepreneur Hungary; Websites - Entrepreneur.com, SoyEntrepreneur.com, Smallbizsearch.com, EntrepreneurPress.com, Smallbizbooks.com, and Freebks.com; Book Publishing - Entrepreneur Press, Entrepreneur's eBooks and Business Startup Guides; Also - Conferences and Custom Publishing.
VistaPrint, the VistaPrint logo and VistaPrint.com are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
Manya Chait/John Pellegrino
VistaPrint
781-734-2444
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