Our goal with this paper was to give business leadership an in-depth look at how to improve paid search campaigns strategically.
Lake Leelanau, MI (PRWEB) March 16, 2006
Trusted search engine marketing leader, Oneupweb released a new white paper directed specifically at helping high-level executives manage pay-per-click (PPC) advertising campaigns, Fresh Google & Yahoo Paid Search Strategies for C-Level Execs, available free in the Library on oneupweb.com.
The paper speaks to the strategic challenges of Chief Executive Officers, Chief Marketing Officers and Marketing Directors, offering the following insights on paid search marketing strategy:
+Benefits of successful paid search marketing and how expected growth affects chances for success
+Challenges of using search engine account reps as managers
+Best practices of effective search marketing providers
+Triggers to help executives know when outsourcing to a professional will improve return on investment
+How to transition good PPC ads into a great search marketing campaign
+The post-transition role of a PPC ad manager
+Common misconceptions of paid search
+And more …
Additionally, Oneupweb publicly shares the Involvement Ramp, an illustration describing the relationship between a website visitor’s interaction with an online company and the value of the visitor.
“There are many forums, newsletters and blogs discussing tactical issues surrounding pay-per-click advertising,” explains Oneupweb CEO, Lisa Wehr. “Our goal with this paper was to give business leadership an in-depth look at how to improve paid search campaigns strategically.”
Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. Clients include Unisys, Maritz, Schwan’s, Silkflowers.com and Imagistics, among others. Oneupweb is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. And company founder and CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice and recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter OneUpNews and blog StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.