Promise Phelon, CEO of The Phelon Group, to Kickoff Customer Reference Forum in San Francisco on March 30, 2006

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Results of the Phelon Group’s customer relationship marketing industry benchmarking study presented along with case study.

The Phelon Group announced today that CEO Promise Phelon will kickoff the third annual Customer Reference Forum. The event will take place at the W Hotel in San Francisco on Thursday, March 30, 2006 at 9:30 a.m.

The presentation will reveal how customer reference practitioners can capitalize upon the power of the customer voice today, drawing from The Phelon Group’s proven customer reference methodology, years of strategic and tactical expertise with industry-leading clients and cutting-edge reference program coursework taught at Harvard Business School. Phelon’s presentation will also review the results of The Phelon Group’s annual industry Benchmarking Study and provide advice on winning executive support for reference programs, program elements poised to exceed expectations, and methods that enable effective communication of customer marketing program benefits to the sales force and other stakeholders.

“Promise Phelon and The Phelon Group have become strong voices in the industry for strategy, analysis and research reports like the Benchmarking Study that tell us not only where we’ve been, but how much further we can go,” said Bill Lee, president of The Customer Reference Forum. “Attendees at the Forum will receive state-of-the-art information that will help them significantly increase their program’s effectiveness.”

To register for the Customer Reference Forum, please go to:

About The Customer Reference Forum

The Spring 2006 Customer Reference Forum will take place at the W Hotel in San Francisco, March 29-31. Customer Reference Forum has become THE event for customer reference professionals. In 2005, it attracted reference professionals from many of the top firms in the world, including HP, Microsoft, Intel, Oracle, SAP, SAS, Research in Motion, VeriSign, IBM, EDS, Mercury, and dozens of others.

About The Phelon Group

The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, EMC Corporation, Hewlett-Packard, Mellon Investor Services, and Network Appliance.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539.

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