Ottawa, Ontario and Spring VON, San Jose, CA Booth 1335 (PRWEB) March 15, 2006
Natural Convergence Inc., a supplier of VoIP (Voice over IP) application software for Service Providers, today announced general availability of silhouette Release 2.0, the latest version of its flagship product aimed at Service Providers targeting the small business market.
silhouette is a hosted VoIP system that replaces traditional key systems in small businesses (5 – 50 employees). It provides end-users with a system that is easy to manage with all the familiar features of a key system. Small businesses benefit from the significant cost savings provided by VoIP and the added advantage of having no premises-based switching equipment to install or maintain.
“Customers require a flexible system that allows them to easily move to new locations, add new employees, expand services and change features on the fly, without incurring the high cost of equipment upgrades,” said Maggie Sommers, Executive VP Sales/Partner, Vaspian. “In a market that has been underserved technologically, Vaspian is seeing phenomenal growth. With silhouette, customers are signing long term contracts, which is unheard of in the small to mid-size market.”
silhouette Release 2.0 introduces a set of new features for small businesses including:
- Attendant Console – The receptionist can now oversee multiple lines in an organization when using the new Monitor Group feature and together with the Mitel 5448 Programmable Key Module can monitor lines of individual employees and see when lines are busy, allowing for efficient handling of incoming calls
- Familiar Group Secretary functionality can be achieved by combining the latest release of silhouette with the Mitel 5412 Programmable Key Module
- CLIDs (Calling Line ID) provide the called party with the user’s personal number to return the call
- New web page which simplifies operation and streamlines usage
- Support of basic analog phones, along with Mitel 5224 IP phone and Mitel 5220 IP phone
- New Conference Unit for conference rooms and executive offices (Mitel 5310)
- Reseller branding enabling Service Providers to sell under different brands
“With the general availability of silhouette 2.0, Service Providers can now offer small business customers an enhanced, scalable VoIP solution that is easy to deploy and support,” said David Cork, CEO, Natural Convergence. “We believe a significant business opportunity exists for Service Providers to implement and develop solutions that serve the small business market, and silhouette 2.0 is designed specifically to be simpler and more cost effective for small businesses, improving its overall attractiveness to the market.”
silhouette is particularly attractive to Service Providers as it offers cost savings and increased revenue opportunities and a simple-to-use, cost effective communications service to the end customer. With almost 40% of small business owners interested in purchasing a phone system as a hosted service (Yankee Group 2004 SMB Bundled Communications Survey) a significant opportunity awaits Service Providers interested in generating new revenues and expanding their customer portfolio.
“We are excited to add the hosted key system to our product portfolio of small business services because we know the market demand is there and we’ve seen it firsthand,” said John Wind, Chief Marketing Officer, Proximiti Communications, a Service Provider and Natural Convergence partner. “silhouette 2.0 clearly addresses the common issues of a small business from simplifying end-user installation to day-to-day usage, and allows us to better serve the small business while keeping our operating expenses in check.”
The announcement comes at an exciting time for Natural Convergence as the company has started to get significant traction in the market.
Natural Convergence will be demonstrating silhouette Release 2.0 at the Spring VON 2006 Conference and Expo (Booth #1335) taking place at the San Jose McEnery Convention Center, March 14-17, 2006. For show details, visit http://www.von.com.
About Natural Convergence
Natural Convergence develops carrier-grade software that enables Service Providers to deploy hosted VoIP services for the huge yet untapped Small Business market. Its silhouette application replaces traditional key systems, combining familiar functionality with powerful cost and performance advantages. Its go-to-market channel strategy is optimized to the buying habits of small businesses -- from Value Added Resellers, through Service Providers and OEMs. Natural Convergence is headquartered in Ottawa, Canada. For more details, visit http://www.naturalconvergence.com or call (613) 280 2000.
Vaspian delivers tomorrow's communications services for you, today. We provide state-of-the-art solutions customized for your specific business needs, because we understand that your business requirements come before any technology or product decisions -- not the other way around. Vaspian serves communications service providers, large enterprises, and small-to-midsize businesses. For more information please visit http://www.vaspian.com
Proximiti Communications, Inc. is a leading provider of innovative, powerful and complete IP communications solutions to business and residential customers nationwide. These complete communications solutions include telephone service, high-speed Internet access, enhanced features, equipment and more -- all designed to improve communications and customized to meet individual needs and budgets. In addition to award-winning services, Proximiti delivers a consultative sales approach and first-class customer service, backed by a knowledgeable management team with over 100 years of telecommunications experience. Proximiti Communications, Inc. is a subsidiary of Proximiti Technologies, Inc. Proximiti Technologies also owns SipStorm, a wholesale provider of VoIP services and products. For more information, visit http://www.proximiti.com
To arrange for a product briefing or interviews, please contact:
PR Consultant for Natural Convergence
kathryn.schwab @ naturalconvergence.com
PR Consultant for Natural Convergence
shelley.Mullins @ naturalconvergence.com
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