Website Metrics Expert Releases New Book on Search Engine Effectiveness

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Hurol Inan has released a follow-up e-book on the subject of analysing and maximising the effectiveness of website search engines.

Hurol Inan, author of the best-selling publication, Measuring the Success of Your Website, has released a follow-up e-book on the subject of analysing and maximising the effectiveness of website search engines.

The book, Search Analytics: A Guide to Analysing and Optimising Website Search Engines, works as a valuable “how-to” guide for Website Marketers and Analysts. It explains how and why people search online, the rationale behind data analysis, mechanisms for measurement, and how to maximise the performance of website search engines.

Hurol Inan, who has become a well respected global authority on the subject of website measurement and analysis, says his book targets a “much overlooked area”, and is a firm believer that – if done correctly – this activity can generate significant revenue for businesses, as well as dramatically improve customer relationships.

A key feature of the book is its inclusion of real-life case studies: the result of over a hundred in-depth interviews with Website Managers from various industries and organisations across North America, Europe and Australia.

Already, the e-book has received international praise from industry experts. Author, Jim Novo, says: “This is an area of web analytics that has really been under-explored and Hurol Inan is pushing forward progress in this area. [In this book], he provides a lot of tangible and actionable direction."

Jim Sterne, President of the Web Analytics Association, takes a similar view. “Hurol Inan has been studying the art and science of measuring website success since its inception”, he says. “He was the first to publish a book on the subject and was the keynote speaker at the world's first E-metrics Summit in 2002. With Search Analytics, Hurol has combined clear thinking and crisp communication in a book that is an absolute must-read for anybody serious about making their website the very best it can be. Pay attention - I do”.

Search Analytics: A Guide to Analysing and Optimising Website Search Engines is now published and available for sale on Amazon.com (Paperback) and eSellerate (PDF). Visit http://www.hurolinan.com/media

Journalists are invited to receive a FREE copy of the book by emailing jessica@hurolinan.com

About the Author:

Hurol Inan is a sought-after consultant, speaker and author. He is well recognised as a global authority in the field of web-based analysis and research, and authored the first ever book on the subject of web-metrics, Measuring the Success of Your Website (2002). Hurol has contributed strategy and marketing chapters to the Australian eBusiness Guide (CCH), and regularly writes articles for print and online media outlets. His clients include both public and private sector organisations.

For any further information, please contact:

Jessica Symes

Hurol Inan & Associates – Web Strategy & Analytics Consultants

Telephone:    +61 2 9319 2122

Fax:        +61 2 9012 0805

Email:     jessica@hurolinan.com

Web:    http://www.hurolinan.com/media

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