Money-Saving Sms Service Marks Return Of The High Street Haggle

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The worlds of the high street and online retailer are set to clash again as AskRav.com launches a new money-saving, mobile price comparison service.

Anyone wanting to haggle for a better deal on the high street now has the chance to back up their bargain-hunting with price comparisons texted straight to their mobile for any of up to a million different products, thanks to the launch of AskRav.com (http://www.askrav.com). The service also brings peace of mind to shoppers who want to quickly and conveniently check whether or not they would be better off making that impulse purchase online or on the high street.

AskRav.com allows users to text the name or code of a product into their mobile phone, send it via SMS to 60066 ie “ask ipod video”, and receive an instant response on the best three prices for that product available over the internet through the AskRav.com site. This includes the name of the online or high street retailer with the best price. At 25p the cost of the text could help users of the new service save an average of 24% (see table below) on the price of a wide range of products from over 700 online and high street stores listed in the AskRav.com price search database.

Every user’s SMS search is saved on the AskRav.com site, so if a better deal is discovered online, it is simple to login to the site and buy at the best price in just a few clicks.

Commenting on the launch of the service, Rishi Sawhney, director of AskRav.com, said:

“Whenever I was out on the high street and came across something I wanted to buy, I always had the sneaking suspicion I might be able to get it cheaper online, but didn’t have instant access to the internet to check. So I kept phoning up my brother, Ravi, and asked him to do a quick search on the web for me. The inspiration behind AskRav.com was born. We’re sure the new service will save people money online or when they’re shopping on the high street and help resurrect the lost art of haggling.”

Other features of the AskRav.com website include a unique ‘Today’s Hot Deals’ system which allows users to post the best deals on any products they’ve spotted online or on the high street to the site. Other users are then able to rate the quality of these deals and the person with the highest rank at the end of the month will win a prize, such as an iPod nano. This section of the site also includes an RSS (Really Simple Syndication) feed so that user can keep on top of the top ten deals automatically.

Rishi Sawhney comments: “Our website is designed to be interactive so the best deal spotters can earn a high kudos ranking from other users and be rewarded for their efforts. Beyond the benefits of the mobile technology we have in place, we very much see AskRav.com on the web as a community for bargain-hunters across the UK.”

Another useful tool built into the AskRav.com website is the ability to compare detailed specs on hundreds of thousands of products including cameras, TVs and white goods, saving shoppers the hassle of multiple online searches or visits to different websites.

Future plans for the site include allowing retailers to post up their own ‘deals and offers’ through a sophisticated real-time feed and for consumers to receive price alerts through SMS or RSS to either a mobile or computer when a specific product hits a certain price point. Further products and services will also be included in the AskRav.com portfolio including the best deals on VoIP (internet telephony), travel, finance and property.

See the attached price comparison chart for examples of price differences on some popular items.

For media enquiries and further information on the AskRav.com service, interviews with the founders of the business or tips on how best to haggle on the high street, please contact:

Alex Bellinger

Origin PR

Tel:    +44 (0)1892 618276

Mob:    +44 (0)7793 214367

Notes to Editors:

1.    AskRav.com is the brainchild of two internet entrepreneurs, Rishi and Ravi Sawhney.

2.    The AskRav.com service is backed by over 700 trusted retailers who contribute real-time product feeds covering over 1 Million items, creating one of the largest online shopping catalogues available to UK consumers.

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Alex Bellinger
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