Alpharetta Convention and Visitors Bureau Engages Redfern For New Website and Internet Marketing

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Redfern custom built a next generation content management tool that allows ACVB's marketing team to easily update and add content. As well as containing a graphical re-design, the project involved re-shaping the sites' information architecture in order to help users find information more easily in what is a very information-heavy website.

Redfern Services is proud to announce the launch of a new website for Alpharetta Convention and Visitors Bureau (ACVB). ACVB’s website ( is the ultimate information resource for finding hotels, lodging, events and restaurants in the Alpharetta area. The new website addresses the needs of people interested in the area and the great events in Alpharetta. Online users will journey through interesting and informative content on arts and entertainment, travel and hotels in an exciting manner. ACVB’s new website is the guide to being empowered, inspired, and proud to embrace the quality of life in Alpharetta. "The New and improved Alpharetta Convention and Visitors Bureau's website is Awesome!” said Board member Tim Gaffney of Gillman Insurance. “It has so much information in an organized format and is easy to use!" is built around Redfern's Content Management System (CMS) and was designed to match ACVB's new marketing and brand identity. Redfern custom built a next generation content management tool that allows ACVB's marketing team to easily update and add content. In addition to the graphic re-design, the project involved re-shaping the sites' information architecture to help users find information more easily in the information-heavy website. ACVB's website utilizes cascading style sheets to define the actual structure and layout of the pages as well as the text formatting; the new formatting makes the site faster to view, accessible to all users and more attractive to search engines. Alpharetta Convention and Visitors Bureau has Section 508 accessibility and compliance for the visually impaired.

Redfern developed the front-end look and feel of the site, the administrator for editing the content, the custom subscription flash, and all of back-end programming. As well as allocating interested users, the system also links directly to Alpharetta Convention and Visitors Bureau via XML in order to update distribution, collection and generation of interested users. Administrators can log into the system and manage the advertisers, clients and subscribers in real-time. With a continuous effort for on-line sales and promotion, Redfern Services will provide support, effective search engine optimization and branding to ensure the site’s success.

About Alpharetta Convention and Visitors Bureau (

The ACVB has a dedicated, professional staff that is committed to ensuring that visitors and groups have an “awesome” Alpharetta experience. We are a destination marketing organization with the primary goal of representing and promoting Alpharetta as a premier destination to key travel and trade representatives from all over the country. Also, to position Alpharetta as a regionally, nationally, and globally recognized premiere tourism destination by developing quality programs and facilities to attract overnight visitors.

The ACVB essentially serves as a visitor’s one-stop shopping center for ideas and information. Our goals as an organization are to prospect, nurture, encourage, and invite associations and corporations to hold meetings and conventions in Alpharetta.

About Redfern Services (

Redfern Services, Inc is a privately held business enterprise that was founded in 1999, and headquartered outside of Atlanta, Georgia. Redfern delivers innovative solutions that are on time, on budget and that match the planned scope of work, and what differentiates us is our commitment to value, quality, honesty and creating long term mutually successful relationships with our clients. Redfern provides total business solutions.

Redfern was recently ranked by the Atlanta Business Chronicle, as one of Atlanta's top web design and development firms in 2005 and 2006. Our company is dedicated to serving a client base in a diverse range of industries with assets, customers and employees worldwide. We have a staff of professional experts to provide customers, large and small, with excellent service and innovative solutions to capture their share of the vast potential of the marketplace and improve business operations.

As one of the preeminent Internet consulting firms for the past seven years, Redfern is not limited solely to designing and developing applications and websites. Our expertise and experience extends to the full gamut of application development, database development, intelligent documents, website development, wireless applications, hosting, custom programming (.Net, ASP, PHP, J2EE, HTML, XML, WML, FLASH) and specialized business applications and tools.

Alpharetta-based Redfern Services provides Redfern provides software development, wireless applications, web development, web design, internet marketing and intelligent document services.


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Chad Redfern