Encaustic Beeswax Artist Leads the Charge for Career Control by Adding On-demand On-line Fine Art Prints of Original Paintings

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Encaustic artist Kyle Evans leaps to the fore in self-determination by letting the galleries handle the originals while he manages print sales through the web.

Staking out new territory in the on-line art wars and the art world in general, encaustic artist Kyle Evans has recently launched an updated version of the standard artist run website. Normally, artist websites operate in a simple gallery format, but Evans has added a new twist to his evansfineart.com project.

"I guess you could say I've 'put the means of production into the hands of the workers,'" Evans says with a laugh. By making use of the newly refined digital printing processes he has made more art available to more people.

"It used to be that only your gallery might take you into the world of fine art prints, or you had to bite the bullet and take all the risk upon yourself." And that risk could get expensive with high-run lithography prints. "And after all the cost, you still only ended up with a small percentage of 'perfect' saleable prints, and then not every art lover got a great looking print so some cost or were worth more than others."

Now, digital imaging has made it possible to print perfect replications each and every time so every customer gets a perfect print without having to pay a premium.

"My clients get dependable quality, each print is signed by me with its print date. It's the real deal and I don't think you'll find anyone else doing it with encaustic paintings."

Evans has even managed to capture an extra bit of encaustic magic by using an Epson photo paper that replicates the unique sheen of the original beeswax painting. And, by eliminating the need to carry inventory, Evans has reduced the cost per print to make prints of his original encaustic paintings accessible to those who can't afford an original.

"You know, I let my galleries handle the originals. They know that market. I just know people. It took a while before I could afford original art and I bet most people art in the same boat."

Undoubtedly a very large boat indeed. For more information about Evans, his work, galleries and prints of original encaustic paintings consult his website: Evansfineart.com.

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Kyle Evans