Independent Chewing Gum Company CEO Matt Willer Launches New Blog

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Inhale Solutions CEO creates to comment on chewing gum industry developments and chronicle competitive efforts against chewing gum industry giants.

Inhale Solutions, Inc., a specialty developer and manufacturer of sugar-free chewing gum, including the popular ElimiTaste line of ZAPP!® and SmokeScreen® brands, today launched a new blog, My Gum Job ( The new blog, written by CEO Matt Willer, discusses the chewing gum industry and shares his personal musings on topics of interest, especially the competitive landscape and his battles with giant chewing gum companies like Wrigley and Cadbury Adams.

In addition to chewing gum industry observations, Willer intends to give his readers a special insight into the life of a hard working CEO. "I typically work 14 hour days dealing with a wide variety of issues, some of which are pertinent to our industry, but many are just the daily challenges of a CEO trying to build a brand in a hyper-competitive market," said Willer.

Willer’s first few posts deal with the dangers of aspartame-based chewing gum, the challenges small chewing gum companies face at industry trade shows, Juicy Fruit's aborted attempt to enter the blogosphere, and a unique perspective on the influence of his father. "I don't intend to make this a corporate PR vehicle," said Willer. "This blog will be my voice—the good, bad and ugly."

Sold through retail, online, and affiliate distribution channels, Inhale Solution’s “ElimiTaste” chewing gum is quickly becoming a favorite in the blogosphere because its ZAPP!® and SmokeScreen® brands—both aspartame-free and sugar-free—are alternatives to mainstream chewing gum products and focus on special market segments, such as cleansing smokers’ breath.

ElimiTaste is not new to the blogworld, having been an early supporter of grassroots sites in which its customers participate, including,, and "Matt Willer was supporting bloggers before it was cool, and we’re happy to welcome him to the blogosphere," said veteran blogger Tony Pierce. "This is a smart, edgy company, and they are not afraid to hang it out there. That's what blogging is all about." The addition of Willer’s own voice on marks one of the few chewing gum industry blogs on the Internet from a senior-level executive, perhaps the only one by an industry CEO.

The new chewing gum blog is now available at Readers can freely comment on Willer's posts. Although each comment will be reviewed by Willer before it is posted, he promises to use his veto power over comments sparingly.

About Elimitaste™

Available in two varieties, ZAPP!® and SmokeScreen®, ElimiTaste ( is a pellet chewing gum product that features intense breath freshening with sugar-free and aspartame-free MaxxMint flavor crystals. Both ZAPP! and SmokeScreen are available in boxes of 12 packs of 12-piece chewing gum sleeves, and are available online. More information is available at

About Inhale Solutions

Inhale Solutions, Inc. is a specialty developer and manufacturer of lifestyle enhancement products. By identifying unmet demands, Inhale Solutions creates consumable solutions to "make life more enjoyable for those who enjoy life." ZAPP! and SmokeScreen are the first mainstream chewing gums on the market that are not only sugar-free, but also aspartame-free. A private Nevada Corporation, Inhale Solutions operates two facilities in California and Las Vegas. For more information, please visit or call 866-700-2899.

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