CEO Tony Philipp Awarded Prestigious Speaking Slot at CTIA Wireless 2006 in Las Vegas

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The leader in mobile search and live mobile entertainment to feature streaming audio solutions at CTIA.

UpSNAP, Inc. (OTC UPSN:OB), the leader in mobile search and live mobile entertainment, announced plans to feature its live audio streaming service at CTIA in Las Vegas, April 5-7.

This unique service delivers live audio to virtually all mobile devices in the U.S. and features content from premier partners that include sports, racing, music, news, and entertainment categories. Driven by UpSNAP’s mobile search technology and call-connect functionality, mobile users can receive UpSNAP’s catalog of text and audio service through simple text message keywords and have them delivered to their devices on-demand.

Visitors to the CTIA event can see a demonstration of UpSNAP services in booth #4423 in the North Exhibit Hall of the Las Vegas Convention Center.

In addition, UpSNAP CEO, Tony Philipp will speak at the event on the subject of mobile search. During the presentation, Mr. Philipp will address the audience on the emergence of mobile search as a key technology to support the explosion in adoption of mobile services, and how UpSNAP monetizes it search solution. “Mobile search technology has emerged as a critical component of mobile data much like it did in the wired Internet.” said Mr. Philipp, adding, “UpSNAP has been the leader in the mobile search space and can also demonstrate our ability to monetize the solution, while keeping it free and easily accessible to consumers”

Mr. Philipp’s speaking engagement will be part of the “Mobile Search: Realizing a New Revenue Stream” panel, to be held in room N115, April 5, 2006, 1PM to 2:30PM.

With a combination of free and premium services, UpSNAP has built a catalog of compelling SMS-based solutions that leverage their industry leading mobile search and proprietary call-connect technology. The value of these services and ability to deliver them to virtually all U.S. mobile devices has increased usage by consumers, while increasing the ARPU for carriers by greater than $5 per month.

About UpSNAP:

UpSNAP, Inc. (OTC UPSN:OB), is the leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones.

UpSNAP’s delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit for more information.


As the premiere global event representing the complete wireless, mobile computing and wireless Internet industry and the largest wireless show in the world, CTIA WIRELESS 2006 brings together all industries within the communications ecosystem and all those affected by wireless technology for three days of intense learning and networking. Visit


Dean Shaw

UpSNAP Inc.                


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Dean Shaw