My goal with participating in ContentBiz is to demonstrate how search engine marketing can be a scalable solution to attract more targeted users and higher conversion rates, thus increasing publisher’s subscriptions and revenue.
Columbus, OH (PRWEB) March 16, 2006
Information industry veteran and president and CEO of ECNext, Pamela Springer, has been selected to speak at two industry events this spring, Outsell’s BrainGainsTM Premium Content and Search: Growing Revenue in 2006 and the Buying and Selling eContent Conference, scheduled for March 21st in New York and April 10th and 11th in Scottsdale, Arizona respectively.
Additionally, search engine expert and vice president of search and online advertising of ECNext, Peter Morse, has been chosen to speak at ContentBiz Selling Subscriptions to Internet Content 2006, being held May 8th and 9th in New York.
ECNext is the leading company for monetizing premium business content on the Web. ECNext’s family of solutions, including publisher-branded sites, MANTA, and Web marketing and advertising programs, provide publishers with additional online channels for reaching content buyers.
With the increase in use of search engines by those seeking business reports and information, these conferences are concentrating how publishers can capitalize by having their content exposed to the search engines. Springer’s hands-on experience with helping publishers expose their content to the millions of end buyers allows her to provide input at both conferences sessions in which she is participating.
“I am excited to share my thoughts and insights with publishers as to how better leverage the search engines in order to expose the millions of pieces of content they have,” said Springer. “Whether publishers monetize site traffic or content on their own site or license content to an aggregator, search engines will continue to be the means that end buyers use to find the content they need. This growing buyer behavior increases the need for an excellent user experience.”
Morse’s day-to-day work with ECNext’s search engine partners brings a unique perspective to businesses seeking to further grow their online content sales. Within his conference session, he will discuss a specific case study in which paid search and organic search tactics have vastly improved efforts to get more traffic and convert more traffic to subscribers.
“Many publishers fail to leverage search programs to attract targeted traffic to their websites,” said Morse. “My goal with participating in ContentBiz is to demonstrate how search engine marketing can be a scalable solution to attract more targeted users and higher conversion rates, thus increasing publisher’s subscriptions and revenue.”
Founded in 1996, ECNext specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings.
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