Strategic Improvements Benefit Visitors and Advertisers at Cities Unlimited
Cities Unlimited, Inc. partnered with a leader in the field of PPC (pay per click) to drive qualified traffic to some of their 16,000 most easily identifiable urls. They have also added enhancements such as RSS (Really Simple Syndication) to provide local headlines and more in depth content to the 33,000 city guides they have across the U.S.
(PRWEB) March 17, 2006 -- Cities Unlimited, Inc. partnered with a leader in the field of PPC (pay per click) to drive qualified traffic to some of their 16,000 most easily identifiable urls. They have also added enhancements such as RSS (Really Simple Syndication) to provide local headlines and more in depth content to the 33,000 city guides they have across the U.S.
Cities Unlimited of Mission, Kansas always has two criteria in mind when evaluating new strategies and enhancements. First, every improvement must provide advertisers and partners with more traffic but also more qualified visitors - who find reasons to stay longer. Second, every change must provide dynamic and fresh content and information to serve the needs of their online audience in easy to access ways. The latest news from www.CitiesUnlimited.com demonstrates that they’re on target for achieving those goals once again. Their latest strategies include a campaign for building even greater awareness of www.CitiesUnlimited.com with an extensive keyword campaign and creating fresh, relevant content through the use of RSS feeds and a blog partnership.
In an aggressive move, www.CitiesUnlimited.com partnered with a leader in the field of PPC (Pay Per Click) to drive traffic to some of the 16,000 easily searched and identifiable urls in the form of citystate.com (like BostonMassachusetts.com) or countystate.com (like SanDiegoCountyCA.com). These represent a sizable portion of 33,000 plus city guides they provide both nationally and internationally. These efforts target some of their more high profile clients’ campaigns and also drive qualified traffic to the 9 channels they use to organize their content. In particular, education, mortgage and careers are already seeing the benefit of those efforts.
www.CitiesUnlimited.com selected a recognized leader in the field of keyword management who focuses specifically on large volume keywords that are difficult for many companies to manage. Also, they have highly beneficial relationships with all the major search engines and can manage thousands of keywords at once. In the early stages alone, www.CitiesUnlimited.com estimates over a hundred thousand new keywords have been added and the exposure for clients has been significant. This campaign is even more valuable because it not only generates new traffic but it generates new traffic from new sources.
One of the latest enhancements are RSS feeds - Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. This format allows www.CitiesUnlimited.com to easily pull information and news from other websites into their city guides. Every major market URL and all of the related suburban URLs for those markets – including surrounding towns and bedroom communities- will receive RSS feeds of local news. Visitors enjoy more dynamic content and more relevant content that changes daily, and is convenient and timely. At the same time, www.CitiesUnlimited.com enjoys higher search engine rankings because of the dynamic content. And of course, that benefits the advertiser too.
Consumers can also enjoy now blogs that relate to four of the nine channels that www.CitiesUnlimited.com uses to organize their content: automotive, financial, travel and education. For their partnership in this area, they have selected one of the largest blog media networks in the world with over 50 very frequently updated sites. This is just one more way that www.CitiesUnlimited.com strives to provide the freshest, most interesting and most relevant content to their visitors.
About www.CitiesUnlimited.com.
www.CitiesUnlimited.com , Cities Unlimited, Inc., Mission, KS, provides leading edge strategies in connecting local consumers with products, services and content in their community while at the same time, providing highly targeted prospects to their partners and clients. www.CitiesUnlimited.com, through its channel network, allows users to browse as well as search for relevant information. Partners receive both qualified leads as well as improvement in relevancy ratings and search optimization by virtue of the new platform and high volume of links through their 33,000 sites.
For further information about Cities Unlimited, Inc. please contact public relations, Ashlee Brewer at 913-236-8858, or at www.CitiesUnlimited.com
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