LinkWorth Plans to Move into Content Cost Per Click Advertising and Pay Per Click Management Services
LinkWorth, a text link advertising and search engine marketing company, has plans to offer a new content cost per click advertising product, along with pay per click management services. The addition moves LinkWorth one step closer to becoming a one stop shop for all online marketing needs.
(PRWEB) March 17, 2006 -- LinkWorth, a leader in text link advertising and search engine marketing, has plans to introduce two new services to its current list of advertising products in the near future.
One of the new services will be a cost per click model which places contextual ads within the content of a publisher website. The technology will be able to match advertiser ads to publisher content providing extremely targeted traffic and increased sales. "Our clients need a product to compliment the traditional text link advertising we provide," says Ron Wicker, Founder & CEO of LinkWorth. This product will provide an increased click-thru rate, a more targeted demographic for increased sales, as well as a means to track each visit that occurs. The ability to embed contextual ads inside the main content of a page can increase click-thru rates by over 70% compared to text ads on sidebars or the foot of a page. Our research shows that combining a traditional text link advertising campaign with our CPC content ad campaign can increase traffic by over 200%."
In addition to the CPC product, LinkWorth will offer pay per click management services. A popular way to jump start traffic to a website is through known pay per click media outlets like Yahoo/Overture Search Marketing and Google AdWords. "The majority of our new and existing advertisers currently use one or both of these products," added Matt Stoddart, EVP of Sales with LinkWorth. "Most want the luxury of having someone else to manage their marketing efforts, providing more time and energy to take care of their business and customers. It just makes sense to offer a complete service to our clients."
LinkWorth currently offers traditional text link ads, billboard ads (also known as hosted content pages) and rotating ads. New customers can easily signup for any of the LinkWorth solutions, or call toll free (866.LNK.WRTH) for more information.
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