The UK’s First Free Switchboard Service Takes Off

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UK technology company, Liquid11 late last year launched its SwitchboardFREE service, aimed at small business who could not afford an expensive PBX, SwitchboardFREE offers a no cost alternative. Who would have thought that this innovative product would have caught the imagination of so many users so quickly.

UK technology company, Liquid11 late last year launched its SwitchboardFREE service, aimed at small business who could not afford an expensive PBX, SwitchboardFREE offers a no cost alternative. Who would have thought that this innovative product would have caught the imagination of so many users so quickly.

Since the official launch of the SwitchboardFREE service in late December 2005 it has so far attracted over 1500 users making it the fastest growing free switchboard service in the UK. The take off of this product has come of no surprise considering the advanced features it offers companies at no cost and its rapid growth that has come from distribution partners and word of mouth from user to user.

Liquid11 managing director Grant Hardy explains, “We knew small businesses and home workers would like SwitchboardFREE for what this product would do for them; what we did not expect was the innovative new ways people and corporations would find to utilise the products features. Many businesses are now using the service to track their marketing by allocating separate numbers to each piece of promotional material, web page or even mails and then using the system to gain statistics on the amount of calls and minutes generated from each number, enabling them to pinpoint where their marketing budget has been best spent! What a clever idea! Others use the service to purely collect voicemails and send them to an email address to store them meaning they don’t need to delete old messages to make way for new ones. Some users are distributing the recorded messages for transcription into their contact database. We have even had some businesses use it to help build up a record of their busiest times of day in order for them to arrange staffing levels to cover the phones! We never thought that so many people could benefit from this service in so many different ways, we are overwhelmed with the success and popularity of the service, it has truly exceeded our expectations and the customer feedback has been very complementary.”

An appealing factor with the service is that it is a free, meaning that small businesses and start ups can begin to take advantage of these features straight away without any capital outlay or financial risk. Its features are designed to aid new businesses in more ways than one, not just as a switchboard tool but as a marketing tool, a customer services tool and a staff management tool.

With all the praise and enthusiasm surrounding the service it is evident that it will only grow in reputation and continue to evolve, offering new and improved features which will aid and assist all of our clients in improving their business.

If you would like more information regarding the SwitchboardFREE service or if you would like to obtain a switchboard for your business please feel free to call our distribution centre on 0870 892 1101 or visit http://www.switchboardfree.co.uk.

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Grant Hardy