Get Up and Go With Sixth Annual Teletubbies National Day of Exercise

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Thousands of children will be inspired to move, laugh play in conjunction with special PBS KIDS broadcast and PBS station events across the US.

Ragdoll Ltd, creators of the award-winning preschool program Teletubbies, is sponsoring the sixth annual Get Up and Go! Teletubbies National Day of Exercise. Taking place on May 17, 2006, the day will be marked by a special broadcast of Go! Exercise with the Teletubbies on PBS KIDS (check your local listings) as well as events hosted by local PBS member stations across the country. The Get Up and Go! program is designed to drive awareness among teachers, parents and caregivers about the importance of physical movement and the joy of active participation for young children.

"At a time when the country is engaged in public discussion around childhood obesity and parent’s growing concerns about adolescent inactivity are on the rise, Ragdoll’s Get Up and Go! Teletubbies National Day of Exercise is continuing a tradition of building confidence and self-esteem in young children through participatory physical activity," comments Lori Heiss, director of marketing, Ragdoll. "The Get Up and Go! live events and broadcast episode will be engaging musical movement experiences for toddlers and young children, and are designed to provide children with an entertaining workout with enough time to unwind afterwards."

Since the first Teletubbies National Day of Exercise in March 2000, local PBS member stations have planned events each year around the PBS KIDS broadcast of Go! Exercise with the Teletubbies, a special movement-based episode featuring the Teletubbies engaging in simple exercises designed to encourage children to join in with the on-screen characters. To support the station’s efforts, and to give them the tools they need to execute successful events, Ragdoll has created a website http://www.getupandgo.tv where they can find information about Teletubbies, event guidelines and materials including kids’ fitness and safety tips, activity and coloring sheets and downloadable keepsake Get Up and Go! certificates for the young participants.

This year, Ragdoll will be partnering with two kid-focused organizations on this energetic initiative in an effort to reach as many children as possible. Online search engine KinderStart.com, the largest indexed directory and search engine focused on children zero to seven on the internet, and KaBOOM!, a national non-profit organization that endeavors to bring playspaces within walking distance of every child in America. Both organizations’ websites will be featured on the getupandgo.tv site, and their own sites will feature Get Up and Go! related information, activity sheets and links to the http://www.getupandgo.tv site, as well as the Teletubbies site at pbskids.org/teletubbies, where they can find additional movement-based activities for children.

For more information contact Lori Heiss, Ragdoll Ltd. at 212-966-4477.

About Ragdoll

Ragdoll Ltd, was founded by acclaimed children’s television program maker, Anne Wood, in 1984 and has produced more than 1,400 programs aimed at the youngest viewers. Ragdoll produced series for children are shown in more than 113 countries and territories around the world, and airs on PBS KIDS in the US. Ragdoll and its children’s programming including the phenomenally successful Teletubbies, the super-brave superhero Brum, those mischievous ragdolls Rosie and Jim, the adventures of Tots TV, the imaginative and magical Boohbah, BadJelly the Witch and Open a Door have achieved international recognition. Ragdoll’s latest program, Blips premiered in the UK in September 2005 on CiTV. Ragdoll’s office for the Americas in New York City is responsible for introducing and managing all of these innovative Ragdoll properties in North and South America.

For more information on Ragdoll Ltd, visit website http://www.ragdoll.co.uk.

About PBS KIDS

PBS KIDS is committed to providing the highest quality non-commercial content and learning environment for children across the country. Providing age-appropriate, diverse programming for kids, PBS KIDS’ programs consistently earn more prestigious awards than any other broadcast or cable network. Only PBS KIDS has earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (http://www.pbskids.org), PBS KIDS GO! (http://www.pbskidsgo.org), PBS Parents (http://www.pbsparents.org), PBS TeacherSource (http://www.pbsteachersource.org), PBS Ready To Learn services and literacy events across the country, PBS KIDS is providing the tools necessary for positive child development. PBS is a nonprofit media enterprise owned and operated by the nation’s 348 public television stations, serving nearly 90 million people each week and reaching 99% of American homes.

About KinderStart.com

KinderStart.Com is the oldest and largest all inclusive search engine for information about child development, parenting, learning activities, adoption, health, community, pregnancy, birth and the wide range of issues related to children seven years and under. Parents and caregivers have been coming to KinderStart.Com by the millions for more than six years. Founded by an educator and successful web pioneer with a small investment and a mission to help parents and kids, KinderStart.Com has grown and prospered while other sites have disappeared into the internet void. Designed, researched and assembled by a diverse team of experienced professionals and parents, KinderStart.Com utilizes Linux-based, custom-designed software to provide the most directed and deep-digging index and search capabilities available for the young children's market. For more information about Kinderstart, visit KinderStart.com.

About KaBOOM!

Celebrating its ten year anniversary in 2006, KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, CA. For more information, visit http://www.kaboom.org.

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Lori Heiss
RAGDOLL
212-966-4477
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