San Diego,CA (PRWEB) March 18, 2006
NAS Recruitment Communications, a McCann Worldgroup agency, announced today that its client PacifiCare Health Systems was honored with the 2006 ER Excellence Award for Best Employer Brand at the Electronic Recruiting Exchange (ERE) Expo.
Now in its sixth year, the ERE conference series offers relevant workshops and keynote speakers from the world’s most prominent corporations. This gives hundreds of HR leaders the tools to optimize their recruitment procedures.
Don Sabatino, NAS Senior Vice President, Western Region, was happy to acknowledge his client’s impressive win. “We’re pleased to be recognized,” Sabatino said, “for helping PacifiCare develop an employment brand personality that has increased hiring efficiencies and expanded on PacifiCare’s consumer brand mission of making people’s lives better. Partnering with PacifiCare’s Talent Acquisition Department to solidify their employer-of-choice status and strengthen their employment value proposition was an exciting challenge.”
PacifiCare Director of Talent Acquisition, Steve Orzeck, said that the process began with the NAS Demand Health Check analysis. “From that in-depth discovery process,” Orzeck said, “NAS partnered with PacifiCare to create the key employment branding phrase “Envision. Innovate. Accomplish.”
“The centerpiece of the campaign,” Orzeck said, “was an overall marketing effort to sell candidates on what is outstanding about working for PacifiCare. The bottom line is finding what makes a great place to work and communicating that in every available avenue.
Sherri Bliss, PacifiCare Program Manager, Employment Branding, remarked, “The employment brand created by NAS is an on-target message that worked extremely well with our parallel consumer theme, ‘Caring is good. Doing something is better.’ The recruitment materials provided by NAS reflect our company-wide commitment to assembling a team of A-level talent that will create the future of healthcare.”
PacifiCare Health Systems, a UnitedHealthcare company, is one of the nation's largest consumer health organizations with nearly 3.3 million health plan members and approximately 11.3 million specialty plan members nationwide. PacifiCare offers individuals, employers and Medicare beneficiaries a variety of consumer-driven health care and life insurance products. Specialty plan operations include behavioral health, dental and vision, and complete pharmacy benefit management through its wholly owned subsidiary, Prescription Solutions. More information on PacifiCare Health Systems is available at http://www.pacificare.com.
NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications. As a McCann Worldgroup agency, NAS offers a 36-office network providing best-of-class service delivery with global, national and local market expertise. More information on NAS Recruitment Communications is available at http://www.nasrecruitment.com.
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