Easy Indie: Independent Designers Team Up for People Who Love to Shop Outside the Box

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A diverse group of 40 talented independent designers have collaborated to create the innovative ‘Indie Finds’ co-operative. As well as launching the website http://www.indiefinds.com they are working together to explore advertising opportunities that will promote the wonderful talents of these up-and-coming names in fashion and lifestyle on a multi-national level.

It can often be difficult for small independent businesses to break into the world of advertising when they face competition from powerful corporate rivals. The Indie Finds co-operative challenges this notion by providing ambitious businesspeople with the chance to have their creative, high quality products showcased on a much wider scale by working together. It is also unique in offering them the invaluable support of other independent designers.

From the quality products (often one-off or limited edition, and hand-crafted or manufactured to the highest quality by designers who take pride in their work) to the most meticulous and friendly customer service you’ll ever come across, it’s easy to see why people who shop indie never go back! The 40 members of this unique co-operative create a wide range of products, from handcrafted jewelry to beautiful stationery. Thanks to Indie Finds, the well-informed shopper can buy everything from handbags to hand cream, safe in the knowledge that they are helping gifted, dedicated designers to keep on creating beautiful things!

The designers of Indie Finds owe their success to a unique combination of talent, passion and commitment. They devote a lot of time and energy into creating original, high quality products unlike those that can be found in a local mall. These creative individuals recognize the importance of their fellow designers, and know that similar businesses should be considered friends, not rivals. On their own, they do not always have the resources to achieve the success they deserve. But together they are a creative force to be reckoned with.

By coming together, the group is able to work together to build awareness and support of independent businesses as a genuine rival to high-powered household names. As people become more educated about the way they shop, and begin to challenge the idea that the quality of a brand is synonymous with its size, now is the perfect time for these independent designers to really make their mark. The Indie Finds advertisements will allow their beautiful products to be seen by a wide audience of savvy, stylish shoppers who understand the importance of supporting the independent designer. The website, in turn, provides shoppers with a quick and easy to use permanent portal to the best in independent shopping online.

The Indie Finds website can be found at http://www.indiefinds.com and the first co-op advert will be published in the April 2006 issue of BUST magazine, which hits the newsstands on March 28th.

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Amy Peters
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