World Leading Event Arrives in Sydney

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dmg world media launching interactive tech show in Australia.

dmg world media, an international organizer of exhibitions and publications, announced today that they are bringing their ad:tech conference, the world’s largest interactive marketing event, to Australia. dmg world media’s reputation as one of Australia’s main event producers provides great leverage for ad:tech to successfully bring their show to this new market. The conference is scheduled to launch February 7-8, 2007 and will take place at the Hilton Hotel in Sydney.

In an article posted to the Interactive Advertising Bureau (IAB) website, Online advertising grows 60 percent to $620 million with no sign of slowing, the inaugural Chairman Cliff Rosenberg states, “Internet ad growth is not surprising in itself, but the strength and ongoing potential for growth is stunning,” he said. “Revenue has romped past outdoor and cinema ads combined, and is now very close to catching magazines and radio.”

“We are thrilled to bring ad:tech to Australia,” states Don Knox, vice president of ad:tech expositions. ”The Internet ad growth in the Australian market is huge and presents an incredible opportunity for ad:tech to deliver the best source of education, networking and technology solutions for interactive marketers. We couldn't be happier with our decision to serve this market with a tightly focused interactive marketing conference."

ad:tech currently produces conferences in New York, San Francisco, Chicago, London and Shanghai. In additional to the Sydney launch, ad:tech also plans an aggressive approach to enter Singapore, Mumbai, Tokyo, Hamburg and Paris during 2007 and 2008. ad:tech will continue to expand globally to provide interactive marketing communities with great opportunities to network, and share best practices and ideas anywhere in the world.

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit http://www.dmgworldmedia.com.

Media Contact:

Paul Beckley

ad:tech

dmg world media

+1 415 464 8510

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