Pittsburg, PA (PRWEB) March 21, 2006 –-
Daily’s Mixers, America’s premium brand of non-alcoholic frozen blended cocktail mixes, Bloody Mary mixes, and bar items announces the addition of ready-to-drink frozen cocktails in single serve pouches and multi-serve chilled cocktails in a box, to their family of premium products.
Daily’s new single-serve ready-to-drink 10 oz. pouch will be available in two popular flavors – Frozen Margarita and Frozen Strawberry – that are delicious, convenient and hassle free. “The pouch is ideal for use away from home, tailgating, by the pool or just relaxing on the porch,” notes Tim Barr, Marketing Director for Daily’s, “and because they come from Daily’s, retailers can be assured that their consumers are getting ready-to-drink cocktails made with the best tasting ingredients available.” Daily’s single-serve pouches will be shipped four pouches per carton, eight cartons per case (32 pouches per case). The pouches are also available in a pre-packed display shipper that holds 14 four-pack cartons perfect for getting consumers attention near the freezer section or at point of purchase.
Daily’s multi-serve ready-to-drink 1.75L box will be available in both margarita and cosmopolitan flavors. “Our innovative box package utilizes an easy-to-use tap that locks out air and locks in Daily’s premium fresh fruit flavor,” continues Barr, “It is a natural for larger gatherings or just for drawing a cold cocktail right out of the fridge without having to make cocktails one-by-one.” Daily’s multi-serve boxes will be shipped six in a specially designed case that is perforated to convert easily into an eye-catching display piece.
Both new products will be supported by print and on-line advertising to generate awareness and interest along with an extensive sampling program, and vibrant, highly visible POS materials to stop in-store traffic and encourage trial. “We are known for our superior quality cocktail mixers,” concludes Barr, “Creating Ready-to-drink cocktail options are a logical next step for Daily’s. We believe, at the end of the day, it’s the quality and taste of the mix that makes the difference. Now we are offering our trade partners and consumers an easy, convenient way to taste the Daily’s difference for themselves.”
Daily’s single-serve and multi-serve ready-to-drink cocktails will be available at retail this spring. MSRP for the single serve is $6.99/4 count and multi-serve is $13.99.
Daily’s Cocktail Mixers and Ready-to-Drink Cocktails are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.
Brand Action Team
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