London, England (PRWEB) March 20, 2006
Most people don’t rate their public speaking ability very highly. Some see it as a necessary evil, a requirement in leadership, but few realize the impact that developing such a skill can have on the financial bottom line of their business.
Now, it’s been shown that if you can deliver a compelling presentation of your business or product, even to an initially disinterested audience, you can actually increase the market share for your offering by a staggering 91%.
Top UK female sales presenter, Maria Davies of Ladders of Success Ltd (http://www.laddersofsuccess.com), has tested this theory over many years giving sales presentations in what is reputed to be the hardest field for any sales presenter. “Initially, I’d be faced with a cold audience displaying very defensive body language – crossed arms, crossed legs, in fact, crossed everything. They’d come into the talk determined they weren’t going to buy.”
However, through the use of psychological triggers and her own tried and tested “soft” sales techniques, a method that she labels “pull selling”, Maria always won over the doubters, frequently increasing the potential selling pool by over 90%.
So how does this differ from the traditional “hard sell” that we’re used to seeing in “buy now” sales presentations like those often given to sell time-share? Maria, again:
“I’m a trained coach so I’m experienced in using language that gets people focusing on the benefits they want. It’s also important to have a well-structured, benefit-laden, presentation and to entertain in order to retain people’s interest or they’ll vote with their feet.”
Maria sells products on behalf of companies who don’t want to market or sell their own products from the platform and asserts that, due to her sales presentations success, she is able to be selective about which products she promotes, which further adds to her credibility.
But the fact is, she also maintains that anyone can do it when they know how: “I’ve taken complete novices and got them selling high-ticket items from the platform by teaching them these influencing skills,” she states.
Could the image of the hard-nosed, foot-in-the-door, salesman be under threat? We certainly hope so.