An Agnostic Approach to Marketing

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Dallas advertising agency teaches clients how to market based on intelligence.

MarketGarden, a Dallas-based brand consultancy and marketing communications agency, hosts bi-monthly seminars for clients and prospective clients to teach a fresh marketing philosophy suggesting that an “agnostic” approach can yield better strategy and marketing results.

The foundation for this philosophy is based on the agency’s proprietary planning process called MarketCasting™. According to agency principal, Joe Zagorski, “MarketCasting™ isn’t about religion. It’s about creating a faithful following for your business by developing marketing plans based on marketing intelligence.”

According to Webster’s, one definition of the word agnostic, means “uncertain of all claims to knowledge”. This fits right in line with the agnostic philosophy touted by Zagorski and his agency. “The key to a successful marketing plan is to reserve judgment until all the facts are in. Then, measure the results to avoid waste and increase returns,” says Zagorski.

Measuring results is currently a source of debate between clients and ad agencies. In the March 6th issue of Adweek, marketing consultant Lee Ann Morgan, with Morgan Anderson Consulting, claims that accountability and metrics are the calls to action today between clients and agencies. Zagorski agrees. In fact, he says the concept for MarketGarden centers around the conviction that beyond pretty pictures, agencies should help clients achieve measurable results in marketing communications.

“Any talk of measurable results or pay-per-performance arrangements isn’t very popular in the agency world,” says Zagorski. “We’ve seen MarketCasting™ create abundance for clients, and we’re happy to take the extra step to ensure their investment pays off.” After 25 years in marketing and advertising, Joe Zagorski stands firm to support the case for MarketCasting™ and says he will continue to teach clients this “agnostic” approach. The next presentation of this seminar will take place on March 30, 2006 at the Farmers Branch Chamber of Commerce. For more information or to register, please visit:

About MarketGarden:

Founded in 2004, MarketGarden is dedicated to providing clients a return on marketing investments through MarketCasting™, a trademarked planning process designed to grow sales. For more information, visit or call 972-764-3536.

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Tony Scott
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