Ariba Co-Founder Rob DeSantis Joins Vendavo Board of Directors

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Rob DeSantis, co-founder and former chief marketing officer of enterprise software provider Ariba Inc., joined the board of directors of Vendavo, the leading provider of price management software

Vendavo, the leading provider of price management software, today announced that Rob DeSantis has joined its board of directors.

“We are pleased to welcome Rob to our board, and look forward to working closely with him as we expand globally and aggressively grow the company,” said Al Crites, chief executive officer at Vendavo. “With nearly 20 years of enterprise software and technology expertise, Rob possesses a rare blend of business and industry acumen. He understands our market, and has the skills, insight and leadership experience necessary to help us tackle the opportunities and challenges that lie ahead.”

Mr. DeSantis is co-founder and former chief marketing officer of Ariba Inc., a global provider of spend management solutions. While at Ariba, he headed the company’s global sales, marketing and business development efforts, and was instrumental in growing the start-up’s revenue from zero to more than $250 million in just four years. Previously, he served as vice president of sales, and then vice president of European operations, based in Germany, for Rasna Corporation, a mechanical design automation software company, which was acquired by Parametric Technology Company in 1995. Mr. DeSantis earned a Bachelor’s of Science degree in Mechanical Engineering from the University of Rhode Island. He also serves on the board of several other technology companies.

“Vendavo has a strong management team, a great product and a corporate culture in place to support the growth and long-term success of its customers and partners,” said Mr. DeSantis. “Just as Ariba’s initial enterprise solutions brought greater visibility into the procurement process for buyers, Vendavo’s solution delivers vital insight to sellers. In today’s economy, where margins are thin and competition is fierce, companies need sophisticated pricing solutions that allow them to analyze and negotiate every transaction to have a positive impact on the bottom line.”

About Vendavo

Vendavo delivers price management software to business to business companies worldwide. Vendavo’s clients improve their operating income by 1-2% of sales by pricing more effectively and by enabling comprehensive pricing processes. These clients span multiple industries, including chemicals, high-tech and industrial manufacturing, mill products, oil & gas and distribution. Vendavo is the price management solution of choice at over 70 client divisions in North America, Europe, Asia and worldwide. To learn more, or to request more information, visit

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Carleen Levasseur
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