Cherry Hill Triplex Launches RSS Inventory Feeds

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One of only a handful of automobile dealer groups in the United States to offer RSS inventory feeds, the Triplex program went online in February 2006 and features both static and dynamic reports.

In an effort to better serve automobile shoppers on the Internet, Cherry Hill Triplex (http://www.cherryhilltriplex.com/) has made available from their website RSS feeds for current new and used vehicle inventory.

Really Simple Syndication (RSS) is an XML format designed for sharing headlines and other Web content. By using an RSS reader such as those available from Google, MSN and Yahoo, users can keep track of new information posted on their favorite sites.

"By offering RSS feeds we're giving the Internet car shopper an opportunity to keep an eye on our inventory every day without having to come to our site and actually perform a search for a specific vehicle." Said Dave Damiani, Internet Manager for Cherry Hill Triplex. "RSS makes it easy for consumers to discover specific new vehicle inventory they may be searching for. For example, should a car shopper be looking for a particular vehicle type in a narrow price range, he or she can come to our site and create a dynamic RSS feed tailored to that criteria. From there, using any RSS reader, this person can then subscribe to the feed they created and view all vehicles in inventory that meet their personal requirements – each day the inventory they see in their reader will change as our online inventory changes.”

Cherry Hill Triplex currently offers three different feeds: least expensive vehicles by price, most popular vehicles by views, and dynamic vehicle inventory based on multiple search criteria.

All scheduled inventory is updated Monday through Saturday.

Triplex Cheap Wheels: The top 20 least expensive vehicles in stock:

http://www.cherryhilltriplex.com/cheap_wheels.cfm

Triplex Hot 100 Inventory: The top 100 vehicles by views:

http://www.cherryhilltriplex.com/hot_100.cfm

Triplex Full Inventory: Create a custom feed for specific vehicles:

http://www.cherryhilltriplex.com/display_inventory.cfm

About Cherry Hill Triplex:

The Cherry Hill Triplex group is Cherry Hill Dodge, Cherry Hill Jeep, Cherry Hill Mitsubishi and Cherry Hill Kia. Cherry Hill Dodge is a Dodge 5-Star Dealership and Cherry Hill Mitsubishi is among the top franchises in the U.S. In 2004, Triplex achieved top 30 ranking in the Ward's e-Dealer 100 report.

Cherry Hill Triplex offers services including Dodge, Jeep, Mitsubishi, Kia and pre-owned vehicle sales, vehicle service (A-S-E factory trained certified technicians), genuine factory equipment parts, and certified collision repair.

For more information, please visit Cherry Hill Triplex at http://www.cherryhilltriplex.com/

Media Contact:

David Damiani

Cherry Hill Triplex

1805 Route 70

Cherry Hill, NJ 08002

888.880.3499

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