Biotechnology Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, biotech Web sites have significantly underperformed their criteria benchmarks for the past three years. However, this might be attributed to the drastically poor showing for most sites in 2003 which drags down the three-year average. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, biotech Web sites have significantly underperformed their criteria benchmarks for the past three years. However, this might be attributed to the drastically poor showing for most sites in 2003 which drags down the three-year average. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Content and Biotech sites were added to the second WebAward program and generally have been in line with the overall ISAR Index other than a dismal showing in 2003,” said William Rice, president of the Web Marketing Association. “Strengths tend to be content and copywriting as most biotech sites are product information driven. Innovation appears to be generally lacking overall from many biotech Web sites.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Biotechnology Web site winners.

2005 Hutchinson Technology BioMeasurement Division (http://www.htibiomeasurement.com)

2004 Genzyme Web Initiative (http://www.genzyme.com)

2003 Alken-Murray, Innovative Pollution Solutions since 1934 (http://www.alken-murray.com)

2002 whybiotech.com (whybiotech.com)

A complete list of past winners can be found at http://biotech.webaward.org

Biotechnology companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are biotech Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423 or wrice @ webaward.org

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William Rice