Amy Africa, Noted Internet Marketing Expert, to Speak at Amtower Sponsored Seminar to Focus on B2B E-Commerce

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Amy Africa, author of the forthcoming book, What Makes People Click: How to Drive Your Website Traffic and E-Sales Now, will be the featured speaker at the Amtower & Company Seminar at the Tower Club in Vienna, Virginia, on April 19, 2006. Ms Africa is a partner in the web design firm Eight-by-Eight.

Amy Africa, author of the forthcoming book, What Makes People Click: How to Drive Your Website Traffic and E-Sales Now, will be the featured speaker at the Amtower & Company Seminar at the Tower Club in Vienna, Virginia, on April 19, 2006. Ms Africa is a partner in the web design firm Eight-by-Eight.

One of the top-rated speakers on Internet commerce in the world, Ms. Africa has been a web consultant to such companies as Microsoft, Dell, Yahoo, American Express, Elderhostel, Hello Direct, Weyerhaeuser, Coca-Cola, GE, Verizon, and IBM.

Many business-to-business marketers who excel at traditional marketing candidly admit to a gap in their expertise at selling over the Internet. “Ms. Africa has few peers when it comes to selling over the Internet,” says Mark Amtower. “She has spoken at several Amtower & Company sponsored events in the past and has always been top-rated. She knows more useful facts about Internet marketing that anyone else I know. We have been asked several times to produce an event featuring only Amy in large part because she is research-grounded, and partly because she is so much fun to watch. She is one of the few speakers that can carry a day-long session on her own.”

“One reason Amy is so good,” he says “is that she has put in the time to know what she’s talking about. She has access to intensive field testing and web users studies, as well as the results of tests from literally hundreds of the world’s top Internet companies. So she genuinely knows what she is talking about.”

Ms. Africa’s work sessions will cover such topics as site improvement, landing pages, navigation, traffic building, search engine optimization, and the use of email marketing to increase sales.

Seating is limited. Reservations can be made over the Internet at http://www.FederalDirect.net, or by calling Mary

Ellen Amtower at 301-854-9493.

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