nParallel Adds Another Experienced Tradeshow Professional

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Jeff Nourse Brings 20 Years of Tradeshow Management Experience to the Agency

March 23, 2006 -- nParallel, the international brand communication, merchandising strategy and display agency, announced that Jeff Nourse has joined the agency as an account planner. Nourse provides strategic-level planning and account supervision services to nParallel’s clients and engages them in formulating marketing objectives, communications strategies and presentation tactics to promote their brands in tradeshow displays.

“nParallel continues to add new clients at a steady rate, and we manage our growth carefully,” said Megan Diamond, president, nParallel. “By hiring seasoned professionals like Jeff, nParallel provides top-notch creative and project management services to every client who entrusts us with the opportunity to communicate their brand in retail or tradeshow environments.”

Nourse, who joined nParallel from Exhibitgroup/Giltspur where he was an account executive, has worked in the design and management of tradeshow programs since 1986. A member of the Exhibit Designers and Producers of America, Nourse holds a bachelor’s of science degree in art and industrial design from the University of Wisconsin-Stout.

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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David Aquilina
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