Internet Broadcasting Helps NBC Olympics Achieve Record Success With NBCOlympics.Com

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Site delivers the ultimate user experience and surpasses expectations across a number of fronts

Internet Broadcasting, the nation’s largest online local news publisher, today announced additional information regarding the success of, NBC's online home of the Torino Games. The announcement was made by Reid Johnson, founder, president and chief executive of Internet Broadcasting, who said “these successful efforts led to delivering the ultimate user experience and surpassed expectations across a number of fronts.”

Internet Broadcasting co-produced with NBC Olympics and assisted in the web site design, writing and posting of content (athlete bios, etc.), reporting of news (taking feeds off wires and results), hosting and supporting the site, coordinating advertising placement throughout the site, and creating interesting features and tools (rich multimedia offerings) that allowed visitors to personalize their Olympic experience. A dedicated staff of 25 worked in Torino, Italy and were in turn, supported by a team of approximately 65 at Internet Broadcasting’s headquarters in Minneapolis, Minn. The end result was an that provided the ultimate user experience, giving visitors everything from quick headlines to rich, in depth content by empowering them with the tools to get what they wanted through sight, sound, and motion.

"Internet Broadcasting helped deliver everything we could hope for in," said Gary Zenkel, president, NBC Olympics. "Together we executed our vision and captured the excitement of the Olympic experience through stunning visuals, quality and timely content, and comprehensive information. We couldn't have asked for anything more."

Record success in can be seen most notably in record web site traffic statistics over the fortnight of the Games, driven in part by the quality of content (visits per visitor, page views per visitor) and robust promotion by the NBC network and its owned and operated TV stations and affiliates.

Added Johnson, “What we found in online consumer behavior during the Torino Games follows what we see everyday across our national platform of sites: the power of personalities, the power of sight, sound, and motion, quick facts, headlines, and the importance of localization are the right ingredients for success.”

Members of the media can get more information about Internet Broadcasting at

About Internet Broadcasting

Internet Broadcasting is the first-ever national platform of TV station web sites. The company produces 73 sites for America’s premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company. With over 12 million monthly visitors, over 500 million monthly page views, and the #1 network affiliated TV station web site in each of the nation’s top 10 markets, Internet Broadcasting is one of the nation’s largest online news sources. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit

Media Contacts:

Kevin Abramson, Internet Broadcasting, kabramson @, 651-365-4221

Anthony Giombetti, Gio Public Relations, anthony @, 612-269-1894


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