Beverly Hills, CA (PRWEB) March 27, 2006
Finally, a hair styling spray that won’t damage or weigh hair down! Traditional styling agents, such as those made by Paul Mitchell, Redken, L’Oreal and Alterna, contain alcohol and plastic polymers, which are very harmful to the hair, especially when used with a heated hair appliance. Nelson Chan, founder of ISH and creator of the Ionic Rescue™ line, just released the I Love My Hair Styling Spray, 100% natural and 100% safe to use with blow dryers and styling irons.
Everyday millions of people are doing serious damage to their hair without even knowing it. When silicone based products are heated under a blow dryer or styling iron, the plastic polymers melt, creating an unhealthy build-up on the cuticle layer and scalp. Even the most trusted brands in hair care, such as Redken, Paul Mitchell, L’Oreal, and Alterna, contain ingredients potentially harmful to the hair. In addition, the wide majority of styling agents use alcohol as a main ingredient, robbing hair of natural moisture.
The Ionic Rescue I Love My Hair Styling Spray guarantees to provide maximum hold without doing damage to the hair – even when used with a heated appliance. This innovative product took a hint from Mother Nature, utilizing rice starch as its holding agent. Because rice starch is 100% natural, it is completely safe to use with any heat source. Best of all, it is water soluble, so it never leaves a build-up.
Because the I Love My Hair Styling Spray contains no alcohol and no plastic polymers, it can be used before, during, and after styling. Spray on at the roots and blow dry for volume that is bouncy not stiff. Use during styling to capture curly or sleek styles. Also, use as a finishing spray for 18-hour hold with natural movement. Feel free to use heated appliances at any time during styling, as this product will not damage your hair or leave a build-up.
To watch how this amazing hair styling spray works, please go to http://ishrescue.com/web/video_spray.php
About ISH Research Lab
Creators of the Ionic Rescue line of products, ISH consistently provides customers with healthy, silky hair. Ionic Rescue is the world’s first heat boosted conditioning system. Each product contains HRC (Hair Renewal Crystals), which activate under heat, ionically sealing moisture into every strand of hair. ISH Ionic Rescue hair products, including the I Love My Hair Styling Spray, are available at over 1,000 fine salons and spas nationwide.
About Nelson Chan
A highly sought after colorist by those who work in front of the camera as well as behind the scenes in film and television, Nelson Chan has established himself as a true hair artist in the salon industry. Initially pursuing innovative techniques in his field, such as “dimensional hair coloring,” Chan found that these chemical processes often leave hair dry and unhealthy. As a result, he founded ISH and created the Ionic Rescue line of products guaranteed to restore moisture to damaged hair. Chan’s solid clientele includes Sarah Michelle Gellar, Heather Graham, and Alicia Silverstone. In addition, he takes his work out of the salon straight to the sets of young Hollywood’s hottest TV shows, including “American Dreams,” “That 70’s Show,” and “The King of Queens.”
Contact: Michael Holmes, Public Relations, 1.800.429.0989
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