People feel more comfortable when they see another person listing the same reason for buying DI on our site.
Rockville, MD (PRWEB) March 22, 2006
Individual disability insurance may be one of the most important financial products a person can own, however too many Americans don't own enough to protect their lifestyle in the event of an accident or illness.
Steve Crawford, President of Guardian Disability Insurance Brokerage, has released a new tool which shows everybody why people are requesting disability insurance in real time. Why People Want Disability Insurance displays the last twenty reasons people listed for wanting income protection when they requested a quote from the company web site.
"People feel more comfortable when they see another person listing the same reason for buying DI on our site." Most people know that they are supposed to have individual disability insurance if it is not provided at work, however for one reason or another they just never internalize and feel the need for the coverage, many times until it is too late. This new web tool helps consumers to relate to others looking for disability insurance, and allows people to have the "Ah-Ha" moment when they see the occupations and reasons so many other people have when they want individual disability insurance.
We have received many comments from other industry veterans and experts saying they love watching it every few days. To those of us in the disability insurance business, it helps us to remember why we sell this important coverage. When somebody puts down that they have a wife that does not work, and two children who rely on their income, an agent quickly realizes how important his or her job is.
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