Artificial Flavor Lands Its “Representative” Men's Underwear Line In Fred Segal

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New Urban Brand is Now Available at the Ultra-Hip Fred Segal Boutiques in Los Angeles and Santa Monica, as well as at

Send2Press Newswire/ -- Artificial Flavor, a San Francisco based men’s specialty brand, has released its updated spring/summer 2006 men’s “Representative” underwear line. The new range incorporates both subtle and dramatic changes to the cut as well as the color palette compared to the original line, which has transformed the brand into an essential must-have label that truly belongs in the high-end urban apparel market.

Six months after going to market with the original line, Artificial Flavor can now be purchased at select specialty boutiques like celebrity-infused Terra on 3rd in West Hollywood, and the ultimate L.A. fashion destination, Fred Segal. The high demand for this urban brand is a testament to the enormous early success of this small but rapidly growing company, which is a rare feat in the competitive men’s underwear market.

“Artificial Flavor is in high demand at some of the most exclusive stores in New York and Los Angeles,” says co-founder Marcus Prato. “This is definitely a position to be envied since not too many underwear lines find their way into the caliber of stores that we’ve gotten into.” The company is even starting to make headway into the international market as well, with stores in France, the UK, and Canada snatching up their new line with great fervor.

For those not familiar with Artificial Flavor, their underwear is defined by a sexy cut across the entire line that will keep those who still prefer low-rise denim happy and comfortable. The most striking change to the new Representative line is the latest colorways: whereas the original line exploded onto the scene with bright primary colors like neon orange, bright yellow, and fire engine red, the new line employs much more subtle, earthy hues, such as chocolate brown and even tan. “By using brown, tan and burgundy as the base and adding bright contrast detailing in baby blue, white and orange, we were able to strike an ideal balance that looks great alongside denim and incorporates the latest color trends seen in outerwear,” states Lawrence Roberts, co-founder of Artificial Flavor.

Aside from the changes to the actual line, Artificial Flavor has also recently updated its e-commerce powered website ( With new edgy product images adorning the site, visitors will enjoy getting a taste of the latest Artificial Flavor whether they purchase or just peruse. A short streaming video of behind-the-scenes action from Artificial Flavor’s most recent photo shoot is also available. The Representative line of underwear, with its 16 unique styles to choose from, is now available online at and will keep even the most demanding Flavorholics satisfied.

About Artificial Flavor

Artificial Flavor is a premium menswear brand that is breaking new ground in areas such as underwear and loungewear. Combining retro design elements with modern fabrications, Artificial Flavor never feels confining or unsupportive, but instead restores balance to the fast-paced urban lifestyle embraced by 21st century man.

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Source of News: Artificial Flavor (


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John Vitti
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