Penn Changes Corporate Name to NextEra Media

Penn Media announced today that it has changed its corporate name to NextEra Media. The change comes amidst a flurry of announcements and new products bring brought to the market. NextEra CEO, Jaffer Ali stated,

Mokena, IL (PRWEB) March 21, 2006 -- Penn Media announced today that it has changed its corporate name to NextEra Media. The change comes amidst a flurry of announcements and new products bring brought to the market. NextEra CEO, Jaffer Ali stated,

“Our company has undergone more than a simple name change. PENN, an acronym for a text ‘Email Newsletter Network’, is a throwback to the early days of online marketing. We needed a new name for a new era, something that would reflect our ability to deliver state-of-the-art solutions for our clients. The name NextEra Media signals our focus on advertising solutions based in the new reality of widespread broadband penetration. A reality that finds NextEra Media offering pre-roll video commercials in front of some of the best video content on the web.”

Ali continued, “It’s almost funny because in the past we did not even offer HTML ads inside of our newsletters. So we have skipped all of the interim formats and technologies and built what is sure to be the benchmark of online media solutions: short video commercials married to compelling online video content. We literally launched ourselves into the next era of advertising solutions, and that’s how
the name was born.”

NextEra Media has developed a proprietary methodology to place pre-roll video commercials in front of specific content clips. Advertisers and marketers are no longer limited in their choices as NextEra Media has made thousands of video clips available with which they can place their pre-roll commercials. This level of control reassures marketers and advertisers that their messages will be in the environment most beneficial to their brands.”

The key to NextEra Media’s approach to advertising and marketing solutions is understanding that advertising divorced from content is sterile. User initiated views create relationships between the content and the viewer. The advertising becomes part of the relationship when properly matched.

For more information contact:
Mary Kolacki, Dir. Of Communications
NextEra Media
Mary (at) NextEraMedia.com
708-478-4500 x 109

NextEra Media (www.NextEraMedia.com) offers a wide variety of advertising and marketing solutions through its diversified media assets. NextEra is the majority owner of the video portal, EVTV1 (located at www.evtv1.com ), the double opt-in text publisher Gopher Central (located at www.GopherCentral.com ) and 21st Century Campaigns, a political consulting organization catering to local and national political campaigns.

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