Challah Connection – Connecting Passion & Knowledge

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EWN’s April Luncheon entitled: “Niche Marketing: One Woman’s Road to Success,” highlights the success achieved when combining passion and talents. The Challah Connection stands as an example for all men and women with an entrepreneurial spirit.

Combining passion with knowledge is the easiest road to success and this has been proven time and time again by entrepreneurs like Jane Moritz of The Challah Connection.

EWN’s (Entrpreneurial Women’s Network) April luncheon entitled Niche Marketing: One Woman’s Road to Success highlights how the ability to combine a person’s passion with their knowledge can lead to unprecedented success.

The luncheon will highlight the incredible success of Jane Moritz who combined her passion for baking with her marketing prowess to increase the business of a small, subscription-based delivery service of a single product (challah bread) that she purchased by 500%, in under 4 years.

Moritz, like many men and women around the world has an entrepreneurial drive and deep passions – in Jane’s case a passion for baking and for building businesses. Using her knowledge and experience gained during a career in direct marketing, Moritz began to grow, change and revitalize the The Challah Connection.

Under Moritz, The Challah Connection morphed from a local-only, subscription-based challah delivery service to an international provider of high quality kosher baked goods ranging from challah, rugelach and babka to kosher gift baskets and other treats. The Challah Connection is now one of the leading internet providers of gifts and gift baskets, specializing in all lifecycle events and holidays.

As many Americans consider their quality of life, they are looking to earn a living doing the things they love. Many Americans are also looking for opportunities to start businesses that can provide financial and personal rewards as well as flexibility to accommodate family and other responsibilities that are important to them. Moritz and her success provides a roadmap for that success – a roadmap she is happy to share.

Moritz, like others, has shown that connecting passion with talent can lead to great success – for her it was the Challah Connection.


The Challah Connection, based in Westport CT, is an online, international provider of kosher gifts, gift baskets and baked goods.

With an emphasis on quality – both in the goods produced and in every aspect of customer service, The Challah Connection has become one of the premier providers of kosher gift baskets, gifts and baked goods.

Ideal gifts for those who keep kosher and for anyone who values high quality baked goods and other treats, the creations of The Challah Connection are appropriate for all occasions.

Fast, on-time delivery and attention to detail in presentation has built a loyal customer base around the world.


Jane Moritz

Jane @



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Jane Moritz