Arts Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Arts sites are generally well designed and have wonderful content. However, they under perform in interactivity and use of technology.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Arts sites are generally well designed and have wonderful content. However, they under perform in interactivity and use of technology. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The arts category is as diverse as the arts themselves. Here you will find museums and theatres a long side of individual artists and performers,” said William Rice, president of the Web Marketing Association. “Art Web sites have opened the doors to many small artists that would not have been exposed to the public before. Performances too obscure for television can be accessed from around the world. Museums also benefit by being able to offer access the public virtual exhibits of significant works that would otherwise languish in behind closed doors in storage.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Arts Website winners.

2005 San Jose Repertory Theatre Web site - Redesign - http://www.sjrep.com
2004 EYE and MIND Studio Website - http://www.eyeandmindstudio.com
2003 storypeople.com – http://www.storypeople.com
2002 Chrysler Design Institute Web Site - http://www.chrysler.com/design/

A complete list of past winners can be found at http://arts.webaward.org

Arts organizations wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are Arts Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice at wrice @ webaward.org

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423 or wrice @ webaward.org

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