Construction Web Sites Benchmarked in New Internet Study

Share Article

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Construction Web sites have generally been inline with overall ISAR Index, other than a significant under performance in 2003. The 2003 results significantly impacted the three year average resulting in significant underperformance in each of the judging criteria for the period.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Construction Web sites have generally been inline with overall ISAR Index, other than a significant under performance in 2003. The 2003 results significantly impacted the three year average resulting in significant underperformance in each of the judging criteria for the period. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Construction received the third lowest average score for overall Web development and the lowest content score among all of the industries reviewed,” said William Rice, president of the Web Marketing Association. “Construction sites score highest in ease of use and copywriting, while innovation and use of technology scored the lowest marks. Many construction sites have not moved beyond the “brochureware” phase and look like online versions of their printed sales materials. This industry wide underperformance has allowed exceptional sites to really stand out.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Construction Web site winners.

2005 Bell-Corley.com - http://www.bell-corley.com/
2004 Four Seasons Consumer Web Site and Franchise Portal - http://fourseasonssunrooms.com/
2003 Azure in Bonita Bay - http://www.azureatbonitabay.com/
2002 CEMEX - http://www.cemex.com/

Another related industry category is Homebuilding. Here are some of the past WebAwards Best Home Building Web site winners.

2005 Andersen Windows - http://www.andersenwindows.com/
2004 Crane Performance Siding Web Site – http://cranesiding.com/
2003 DreamRoofs.com - http://www.dreamroofs.com/

A complete list of past winners can be found at http://construction.webaward.org

Construction and building companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are construction and homebuilding Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice at wrice @ webaward.org

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423 or wrice @ webaward.org

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Rice