Education Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Education Web sites as an industry have not lived up to standards set by the ISAR Index for Web development. Education average scores have only been above the average twice since the WebAwards began (1999 and 2004.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Education Web sites as an industry have not lived up to standards set by the ISAR Index for Web development. Education average scores have only been above the average twice since the WebAwards began (1999 and 2004. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Education sites actually compare very closely to the overall 3-year criteria standards,” said William Rice, president of the Web Marketing Association. “However the rarely exceed the standards set by the online community. Some education Web sites continue to stand out. Disney’s Hot Shot Business won Best of Show in 2003 and repeated as Best Education Web site in 2005. However, overall it’s evident that the education industry has a lot to learn about Web site development.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Education Web site winners.

2005 Hot Shot Business - http://www.hotshotbusiness.com/
2004 GMability Education - http://gmability.com/education
2003 Hot Shot Business (Best of Show) - http://www.hotshotbusiness.com/

A complete list of past winners can be found at http://education.webaward.org

There is also a separate category for universities and colleges. Here are some of the past WebAwards Best University Web site winners.

2005 San Diego State University Timeline - http://www.sdsumonth.com/timeline/index.html
2004 School of Visual Arts Website – http://www.schoolofvisualarts.edu/
2003 Chestnut Hill College Admissions Site - http://www.chc.edu/

A complete list of past winners can be found at http://university.webaward.org

Companies and education institutions wishing to have their education Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are education Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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