Restaurant Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Restaurant Web sites have under performed the overall ISAR Index in five of the eight years they have been included in the WebAwards. They have been above average in design and ease of use and slightly below average in the other five 3-year criteria averages.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Restaurant Web sites have under performed the overall ISAR Index in five of the eight years they have been included in the WebAwards. They have been above average in design and ease of use and slightly below average in the other five 3-year criteria averages. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Restaurant sites should seek to recreate the environment the user will experience if he or she visits the establishment,” said William Rice, president of the Web Marketing Association. “.A restaurant Web site should reflect the owner’s vision and a growing number are including reservation capabilities online. It appears that many restaurants over look the impact a Web site can have on a diner’s decision to visit a new establishment. Whether they read a review or learn of a restaurant through word of mouth, often they turn to the Internet to learn more before making a reservation. It is here that the first impression is made.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Restaurant Website winners.

2005 Johnny Rockets

2004 Mercy Wine Bar

2003 Roy's Hawaiian Fusion

2002 TCBY

2001 Greaseland

A complete list of past winners can be found at http://restaurant.webaward.org.

Restaurants wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are restaurant Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423.

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