Manufacturing Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, manufacturing Web sites are strongest in design, copywriting and ease of use and outperform the 3-year industry average in each of those criteria. Manufacturing Web sites score lowest in interactivity, use of technology and innovation.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, manufacturing Web sites are strongest in design, copywriting, and ease of use and outperform the 3-year industry average in each of those criteria. Manufacturing Web sites score lowest in interactivity, use of technology, and innovation. The ISAR study provides industry benchmarks for Web site development and is based on data collected from nearly 10,000 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“For an industry that is mostly B2B, rather than B2C, the manufacturing industry does quite well in terms of Web development matching the ISAR Index for much of the past nine years,” said William Rice, president of the Web Marketing Association. “Surveys show that manufacturers consider their Website to be their most powerful marketing tool. Industrial marketers rely on their Website to educate prospects and customers about their products and capabilities, improve brand awareness and fill their sales pipeline with qualified sales leads.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Manufacturing Website winners.

2005 Sub-Zero PRO 48 Refrigerator

2004 BRP Corporate/Brand Web Ecosystem

2003 Santoprene.com

2002 Precor

2001 Neenah Paper

A complete list of past winners can be found at http://manufacturing.webaward.org

Manufacturers wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are manufacturing Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to take a decade’s worth of judging scores to define what Internet professionals should strive for in their Web site development efforts.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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