Shout 'House' from Home

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Handbagbingo.com has been launched in partnership with Handbag the UK female website portal and Cashcade ltd. The idea is to forget the Hilda Ogden and hair-rollers image of the bingo halls so the online game has a fresh, funky image targeting the realm of girls who just wanna have fun.

Forget screaming 'house!' in a hall packed full of blue-rinses and American Tan hosiery, the latest craze to grip the UK is online bingo.

It's young women that are the major players behind the scenes, with some popular sites attracting an audience that is 80% female and aged between 24 to 45.

Online gaming sites such as http://www.handbagbingo.com are taking cyberspace by storm. Intense bright colours, dazzling animation and twinkling 'jackpot' signs flash before your eyes on the screen to attract player attention, and all customers need to do is sign up and sit down comfortably to start a game.

No longer do players have to venture out into the chilly air on a cold evening to enjoy this great historic game, nor struggle to keep yourself occupied during rainy lunch breaks while the office junior is trying to grab a girls attention. Players from around the world are entertaining themselves and winning through playing bingo on the internet.

Registering is a simple online form and once details are entered getting started is easy as Handbag are offering a lunch promotion of £5 completely free for all new users. Many sites offering first-time promotions to attract business but none are as generous as this no match and no catch offer.

How does this bingo compare to actually settling down in a hall full of people to the hear the bingo caller shouting 'legs eleven' and the hushed voices as everyone listens to see if it will be their number next?

Annette from Scotland is a regular player of both 'real' bingo as well as online. She says, "Online bingo is good if you can't get out or just want to play for half an hour instead of a whole evening, it's convenient, you can play any time and for as long or as short a time as you want."

And why does she enjoy it so much? "I think it's the buzz you get when you're waiting for that last number to come up. There is a definite buzz if you get down to needing just one or two."

Another frequent player, Louise from London, has been playing online for 6 months. She says, "It's really absorbing. You don't always have to play for money, which I like, but it is great fun. I have won about £60. I have played real bingo a long time ago but it always seems full of pensioners. It feels much better doing it online."

Online gaming sites have caught on to the fact that the social element is part of the interest. So they have included chat rooms where you can speak to other players while participating in the game. You soon pick up the 'bingo lingo' (like '1tg' meaning one number to go) and receive congratulations from other players on winning the jackpot.

Players need to simply log on to http://www.handbagbingo.com and you will get a free £5 credit to test out the site no match no catch.

Handbag is the UK's leading female portal. Cashcade Ltd operates http://www.handbagbingo.com, as well as one of the largest portfolio's of blockbuster brands and cutting edge technology. Cashcade has established itself as a world leader in the provision of consumer online fun and games and managed services see http://www.cashcade.co.uk for more information.

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Simon Collins
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