Broadcasting Web Sites Benchmarked in New Internet Study

Share Article

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Broadcast Web sites have consistently outperformed the overall ISAR Index for Web development. They beat the overall average each year since 1997. Sites tend to score highest for content, ease of use and design. Broadcasting Web sites have outperformed each of the seven judging criteria benchmarks average over the past three years.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Broadcast Web sites have consistently outperformed the overall ISAR Index for Web development. They beat the overall average each year since 1997. Sites tend to score highest for content, ease of use and design. Broadcasting Web sites have outperformed each of the seven judging criteria benchmarks average over the past three years. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“With the proliferation of viewing options, this engagement is more critical than ever,” said William Rice, president of the Web Marketing Association. “Owing to strong brand recognition and a loyal multi media audience, broadcasters have been able to use the Internet to engage its audience around the clock, not just when a particular 'favorite show' is on in a particular time slot.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Broadcast Web site winners.

2005 The Family Channel website - http://family.ca/
2004 Endemol Corporate website - http://www.endemol.de/
2003 Comic Book Superheroes - http://www.historychannel.com/comicbook
2002 Fine Living Television - http://www.fineliving.com/

A complete list of past winners can be found at http://broadcasting.webaward.org.

Broadcasters to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are broadcasting and television Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Rice
Visit website