Small Business Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Small business Web sites have under performed the overall ISAR Index in two of the three years they have been included in the WebAwards. They and have been above average in content, interactivity and copywriting. They have faired less well in innovation and use of technology.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Small business Web sites have under performed the overall ISAR Index in two of the three years they have been included in the WebAwards. They and have been above average in content, interactivity, and copywriting. They have faired less well in innovation and use of technology. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Small business Web sites joined the WebAwards as a new category in 2003,” said William Rice, president of the Web Marketing Association. “The Internet has been a great equalizer for small business. Web sites allow even the smallest businesses to compete for customers on a global scale. Small businesses that were once served only local customers can now have orders placed from countries all over the world. Even when a small business has only local customers, their Web site is often one of the best ways to introduce the business to potential new customers.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Small Business Website winners.

2005 Stuart Row Landscapes, Inc.

2004 Bridal and Formal, Inc. Website

2003 Byte Interactive

A complete list of past winners can be found at http://smallbiz.webaward.org

Small Businesses wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are small business Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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