The Selfstorageblog.com Proves the Power of Blogs as an Opt-In Communication Tool for Business Market Niches

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As blogs gain more attention in business and personal circles, blogs often become more popular than the .com or .org site for a business market niche. The selfstorageblog.com is an example of one case where readers choose the blog.

The Selfstorageblog.com proves the power of niche blogs.

Alexa rankings confirm the power of blogs in niche business markets.

The growing popularity of blogs in personal and business circles is causing some pundits to promote blogs as a powerful method of opt-in communication. Some say this is particularly true in narrow fields of interests and niche business markets.

The selfstorageblog.com is evidence to prove that blogs attract readers in niches one might not ordinarily consider. A recent check on Alexa rankings in the self storage industry, a growing sector of the real estate market, shows that the site "selfstorageblog.com" has maintained a larger “Daily Reach” than the sites "selfstorage.org" and "selfstorage.com" over the last 12 months.

Conventional thinking might say that a .com or .org site named after a business niche would attract the most visitors and have the largest “Daily Reach.” The selfstorageblog.com is one more case of where a blog has taken over the rankings and created a new version of opt-in marketing.

The self storage blog is the brain child of World Consulting Group and developed for World Consulting Group’s client, PhoneSmart. PhoneSmart is a sales solution provider for self storage operators and was looking for a more effective way to communicate with clients and prospects on a daily basis.

Tron Jordheim, the PhoneSmart director said, “Our PhoneSmart sales reps talk to so many self storage callers on any given day, that we are always learning new things about storage customers and the storage business. We wanted to share our experiences and be able to update our clients and prospective clients on changes and developments at PhoneSmart. Developing a blog seemed like the perfect solution. It has allowed us to share information and experience and create a conversation with people in the self storage business.”

“We were pleased to see the reception and response from readers. It is quite an honor to know that more readers choose to catch up on our “news” and go to the self storage blog site more often than the selfstorage.com or .org site”

You can look at the self storage blog at http://www.selfstorageblog.com.

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Tron Jordheim
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