Canada’s Rentokil Tropical Plants Changes Name To Initial Tropical Plants

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The Canadian branch offices of Rentokil Tropical Plants announced today that they have changed the company name to Initial Tropical Plants. The name change reflects the strength of Initial Tropical Plants’ market-leading brand in North America. Initial Tropical Plants is the largest provider of interior landscaping, design installation and maintenance services to businesses in North America.

The Canadian branch offices of Rentokil Tropical Plants announced today that they have changed the company name to Initial Tropical Plants. The name change reflects the strength of Initial Tropical Plants’ market-leading brand in North America. Initial Tropical Plants, http://www.initialplants.com, is the largest provider of interior landscaping, design installation and maintenance services to businesses in North America. In Canada, Initial Tropical Plants has offices in Toronto, Vancouver and Calgary and is the only interior plants company to directly service all major markets from Victoria to Montreal. Clients include HSBC Bank, the Parliament Buildings, Vancouver International Airport, Mercedes Benz, Square One Shopping Centre, Delta Hotels and Fairmont Hotels and Resorts.

“By re-branding our Canadian business under the Initial Tropical Plants umbrella, we are demonstrating our commitment to changing the landscape of business interiors all across North America,” said Jeff Mariola, President, Initial Tropical Plants, based in Riverwoods, Illinois. “We are excited and energized by this rebranding,” said Joanne Craft, Vice President and General Manager for Initial Tropical Plants’ British Columbia region. “We are sharing resources including enhanced training, customer service support and sophisticated photo-imaging technologies that demonstrate outstanding before and after scenarios for our clients.”

“Our clients and coworkers are extremely positive about our new name,” said David Straathof, Vice President and General Manager, Initial Tropical Plants, Prairie region. “Our value proposition goes well beyond delivering and maintaining plants to businesses. People truly need plants, and plants need people which is why we continually deliver outstanding customer service that ensures that both our client relationships and plants are thriving.”

Initial Tropical Plants, which posted one of its best North American performances ever in 2005, believes their overall business has been boosted by the strengthened economy, their comprehensive focus on customer pampering and the acquisition of the Canadian businesses which was transacted in July 2005. “Our Canadian branch offices excel in their ability to continually go above and beyond the call of duty for each and every client every day,” adds Mariola.

“This name change represents a giant step forward for our company,” said Jeff Koopmans, Vice President and General Manager, Initial Tropical Plants, East Region. “We greatly value the service partnerships that we share with a divergent array of leading companies.” The company is sharing their re-branding initiative with a direct response campaign, new brochures and customer contest.

About Initial Tropical Plants:

Initial Tropical Plants, Inc. is the largest provider of interior landscaping, design installation and maintenance services in North America. They have earned this leadership position by providing innovative year-round plant programs to businesses that improve the quality of life in the workplace while presenting an aesthetically pleasing business environment. Initial Tropical Plants is a subsidiary of Rentokil Initial plc, a publicly traded international business-to-business service organization based in the UK. For more information, visit Initial Tropical Plants website at: http://www.initialplants.com.

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Nancy Tamosaitis
Vorticom
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