German Report Places Psynchronous Gravity Among the World’s Top Web Analytics Solutions

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Germany consultancy praises Gravity's Web Analytics and highlights its key differentiation - helping companies to automatically use reporting to market more effectively and build customer relationships.

We’re pleased Gravity’s uniqueness and value has achieved recognition in this very competitive global space

Berlin, Germany-based consultancy Ideal Observer recently announced in its report 'Einkaufsfuehrer Web Analytics' that the Psynchronous Communications Gravity platform ranked in the top 10% of web analytics solutions globally. Companies were judged on usability, their ability to deliver key performance reporting and price.

“Gravity is one of the best solutions on the market combining Web Analytics and dynamic personalization,” comments Frank Reese, author of the report.

“We’re pleased Gravity’s uniqueness and value has achieved recognition in this very competitive global space,” comments Kris Washington, Psynchronous President. “As a marketing communications agency, our mission is higher-yielding marketing through actionable measurement. Our Gravity platform allows us to deliver exceptional results for our clients."

“Being marketers ourselves, we've always known that endlessly adding reports was not the answer to creating the ideal marketing analytics platform. Companies need practical methods and tools that help them market more effectively based on the analytics,” adds Kevin Zundl, Psynchronous Founding Partner. “Our focus for the last four years has been to innovate past web analytics into Automated Marketing. This positive report celebrates the results of that work.”

Gravity Automated Marketing consists of several rules-based capabilities including PrimeTarget, SalesAlert and automated email. PrimeTarget enables dynamic website content serving based on customer/prospect segmentation and their web content consumption behavior. SalesAlert notifies appropriate salespeople with contact information and preferences of leads displaying serious purchase interest. Gravity can also power automated email programs that periodically send out communications that become increasingly personalized based on prospects’ campaign responses.

About Gravity:

Gravity is the marketing communications platform consisting of:

  • Campaign and Web Analytics
  • Lead Capture and Segmentation
  • Personalized Content Delivery
  • Sales Force Automation
  • Email Marketing
  • Competitive Evaluation

About Psynchronous

Psynchronous Communications, Inc. is a full-service advertising agency delivering more measurable and efficient marketing programs to clients and agencies through the use of strategic creative, personalization, and its proprietary Gravity platform. To learn more about Psynchronous Communications and Gravity, visit


Pat D'Amico

Founding Partner

Psynchronous Communications, Inc.

155 New Boston Street, Suite #182

Woburn, MA 01801

Telephone: (781) 937-0675

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