Harbor Credit Announces Redesign of HarborCredit.com – Shifting Focus to the Automotive Industry

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Harbor Credit, the premier resource on automotive and consumer lending, today announced the redesign of its consumer website HarborCredit.com. The site’s focus has been redirected in an effort to meet consumer demand, offering more services exclusive to the automotive industry, including new car, used car, car loan, and car refinance categories.

Harbor Credit (http://www.harborcredit.com), the premier resource on automotive and consumer lending, today announced the redesign of its consumer website HarborCredit.com. The site’s focus has been redirected in an effort to meet consumer demand, offering more services exclusive to the automotive industry, including new car, used car, car loan, and car refinance categories. However, customers will still have access to information regarding personal finance services including several loan and credit products; as well as a Resource Center featuring a Blog, how-to articles, and checklists.

Of the news, Harbor Credit President Rob Gaudio said, “This is a bold, but strategic, step for Harbor Credit. The redesign not only enhances the user-experience, but also supports our substantial investment in technology for the auto lead generation industry. We remain dedicated to finding more qualified partners that will help us reach more consumers.”

Harbor Credit is a technology provider for the Affiliate Publisher and Auto Lead Generation industry, offering nationwide dealer coverage for car leads, selling through more than 8,000 dealers. They allow partner sites to brand their own application pages, as well as feed generated leads into an intelligent marketplace that sorts and routes the leads in real-time to the highest paying buyer.

Forthcoming additions to the newly redesigned site also include expanding Harbor Credit’s already wide array of auto resources – more new car and used car reviews, pricing, and photos – all offered in a user-centric design. The ultimate goal is to provide users an intuitive transaction process, featuring a logical decision tool, when purchasing auto-related products.

“This is about simplicity,” Gaudio continued, “The redesigned Harbor Credit still stands on the pillars with which it was founded. We’ve merely expanded on them. And while we continue to grow, the ultimate goal remains the same: make purchasing auto products online simple.”

About Harbor Credit

Harbor Credit is a leading middleware developer that provides technology solutions for the automotive lead generation industry. Our technology offers consumers access to multiple lenders and dealer networks through partnerships with premier automotive and finance websites. It owns and operates HarborCredit.com, a consumer website that features simple, convenient access to nationwide car inventories, qualified dealer quotes, and up-to-date auto and lending information. The site is dedicated to helping consumers make the smartest decisions possible when it comes to buying and selling cars, shopping and applying for financing. For more information, visit http://www.harborcredit.com or call 800.399.4272.

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Rob Gaudio

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