Automotive Marketing Leader BlueSky Marketing Integrates Auto Lead Management System with DealerTrack

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BlueSky dealers will now be able to move seamlessly from lead acquisition through desking, credit application processing and e-contracting.

BlueSky Marketing, a nationally recognized automotive marketing and new customer acquisition company, has integrated their online auto lead management system with DealerTrack®, a leading provider of on-demand software and data solutions to automotive dealers. The move will allow BlueSky dealers to submit auto finance applications with a single click to their financing sources within DealerTrack’s network.

"Integrating our auto lead management system with DealerTrack is a tremendous benefit to BlueSky dealers," said Brian Hall, President of BlueSky Marketing. "Now, our dealers can instantly submit credit applications directly from our auto lead management system through DealerTrack's platform of 200 financing sources, eliminating the need for double data entry and freeing up time to deliver more cars."

The integration combines BlueSky’s lead acquisition and management services, which allow dealers to access car leads from any computer, with DealerTrack’s complete offerings -- delivering a new level of process management that spans vehicle sales, financing and contracting. Prior to this partnership, dealers had to enter separate applications for BlueSky and for DealerTrack, resulting in duplicate data entry and less efficient workflow. Starting with BlueSky’s auto lead acquisition services, dealers can now seamlessly move through desking to the credit application process and e-contracting.

Vince Passione, president of DealerTrack, Inc., said, "DealerTrack is committed to streamlining the sales and finance process for our dealer customers. By integrating BlueSky’s lead delivery with our end-to-end solution, we are delivering on that promise. We’re pleased to be working with BlueSky Marketing to offer increased value and functionality to dealers nationwide."

To learn more about BlueSky Marketing’s automotive marketing and new customer acquisition programs, log on to or call 1-800-BLUESKY.

About BlueSky Marketing Group, Inc.

BlueSky Marketing is a nationally recognized automotive marketing and customer acquisition company that provides high-quality, Sub-Prime Auto Leads, Approved and F&I Qualified Purchase Request Leads, Direct Marketing Campaigns and Specialized Business Development Services for its participating franchise automotive dealers. BlueSky Companies, Inc. is the parent company for BlueSky Marketing Group, Inc., and BlueSky Financial Services, Inc., a nationally licensed sales & finance company.

About DealerTrack

DealerTrack is a leading provider of on-demand software and data solutions for the automotive retail industry in the United States. The DealerTrack platform utilizes the Internet to link automotive dealers with banks, finance companies, credit unions and other financing sources, and other service and information providers, such as the major credit reporting agencies. DealerTrack has established a network of active relationships with over 21,000 automotive dealers, including over 80% of all franchised dealers, over 200 financing sources (including nine captive financing sources), and other service and information providers to the automotive retail industry. DealerTrack Holdings, Inc. is listed on NASDAQ: (TRAK).

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Rory Holland
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