Brooklyn, NY (PRWEB) March 23, 2006
Major League Cricket has signed Giles Communications, LLC as its public relations and marketing agency.
Founded in 2000 by Bernard J. Cameron, Major League Cricket has developed a comprehensive strategy to promote and develop the sport in the United States. Last November, it sponsored the National Interstate Cricket Tournament, held in Broward County, Florida.
“There are at least 50,000 cricketers and 700 clubs in the United States,” said Cameron, the league’s President and CEO. “This partnership will help us to reach them and to help grow interest in the sport throughout the country.”
Building on the strategic grass roots partnerships and sponsorships they have established, the league plans to introduce cricket into schools and develop a national team to compete in high-level international tournaments.
In the United States, the league seeks to organize an eight-team professional 20/20 Cricket League, a variation on the traditional game where matches can last for days. In 20/20 cricket, matches last about as long as a baseball game.
Giles Communications, established in 1986, by former tennis pro Peter Giles, is a national public relations and marketing communications agency with a solid track record of achievement on behalf of its clients.
The firm’s Sports Marketing Division draws on that expertise, as well as the personal dedication of senior staff members, to synergize the worlds of business and athletics. Services include professional athlete endorsements and appearances, media relations and publicity, internet and multimedia services, product launches and marketing, special events and promotions, tradeshow support and presentations, strategic partnership building, and program distribution consulting.
Current projects include the ESPN-televised Geoff Bodine Bobsled Challenge, which features NASCAR drivers taking the helm of U.S.-made bobsleds at the Olympic Run in Lake Placid, a pay-per-view broadcast of a night of title fights presented by Guilty Boxing and the development of a K1 kick boxing in the U.S.
Major past and present clients include Yamaha Corporation of America, Consumer Reports, The American Music Conference, Sony, Fujitsu, Dymo, Texaco, and VH1 Save The Music.