Small Agency Wins Big Projects

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Quantum Communications, a San Marcos marketing firm, has captured three big accounts, something the agency has done since its inception. By signing to work with Sanyo Energy, Loews Ventana Canyon Resort, and Plain Sight Systems, Quantum shows that you don't have to be the biggest to be the best.

Quantum Communications, a San Marcos marketing firm, has captured three big accounts, something the agency has done since its inception. By signing to work with Sanyo Energy, Loews Ventana Canyon Resort, and Plain Sight Systems, Quantum shows that you don't have to be the biggest to be the best.

Sanyo Energy, based in San Diego and Tijuana, is the largest manufacturer of rechargeable batteries in the world. Sanyo selected Quantum Communications to launch their new battery, eneloop. eneloop is the first rechargeable battery in the world to come ready to use right out of the package. Mary Koral, Marketing Director for Sanyo Energy USA, says, "We have a comprehensive test marketing strategy that could be a nightmare without (Quantum Communications) management and creativity."

Quantum is implementing extensive focus group testing to define messaging relevant to the target group, women 18 to 49. The national launch of eneloop will include a $1.5 million media campaign and creative work to introduce the brand.

"Quantum provides the very best creative services with timely and responsive administration," noted Michael Dominguez of Loews Ventana, in Tucson, Arizona. "Loews Ventana is a four-star hotel, and the only 5 Diamond restaurant in Tucson, and we demand a high degree of professionalism and creativity in our work." Quantum provides sales materials, in-room marketing items, guest gifts, and online material, as well as outdoor displays to promote a new educational guided tour on the Loews property.

Plain Sight Systems is on the edge of technological breakthrough every day. As a worldwide network of mathematicians, scientists, and engineers, they've collected awards and presidential appointments on every level. Through their work in proprietary algorithms, Plain Sight works to "make the world's data usable." Quantum developed plainsight.com to emphasize the near-magical results of working with advanced algorithms, as well as launch the company in the world of franchising at the International Franchise Association Convention in Palm Springs, CA, in late February this year.

"Quantum helped build my brand at American Leak Detection (ALD) with their disruptive thinking and implementation. They’re achieving the same staggering results with this new brand once again showing that they are indeed "The Enemy of Good Enough," stated Richard Rennick, CDO of Plain Sight, Founder of ALD and Chairman of the International Franchise Association.

Terry Vitiello co-founder of Quantum in 1988, commenting on Disruption. "We challenge our customer's assumptions through a practice we call disruption, which is a methodology of challenging every aspect of "standard" communication methods in a client's sector.

"Once an client is shaken out of standard thinking, we're in a position to make a profound impact on their marketing, turning marketing efforts into marketing results with a measurable ROI."

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Terry Vitiello
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