Rocknrebates.com Announces 20% Instant Savings on All Electronics Purchases Automatically

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On March 1, 2006, Rocknrebates.com announced a new business model that makes it even easier for customers to get 20% of the purchase price back. Now http://www.rocknrebates.com offers instant savings of 20% off every purchase, eliminating the automatic rebate checks. Senior executives based this decision on customer responses from focus groups and feedback on the site.

When Rocknrebates.com launched on February 1, 2006 by RNR, Inc., the senior executives of the company vowed to listen to the voices of their customers to ensure their business strategy exceeded customer expectations and was a success for the company. Based on customer feedback, on March 1, 2006, Rocknrebates.com announced a new business model, making it even easier for customers to get 20% of the purchase price back. Now http://www.rocknrebates.com offers instant savings of 20% off every purchase, eliminating the automatic rebate checks.

"Our original model was to send customers a rebate check for 20% of the purchase price in 14 days of purchase. We listened to the marketplace and made a change that now gives our customers an instant 20% rebate when they purchase from us. That's in addition to many different manufacturers’ rebates our customers can also take advantage of," says Mike Maas, President and CEO of Rocknrebates.com. “Our company prides itself on being quick to react to the marketplace. We utilize focus groups that give us feedback on a continual basis, so this, coupled with actual customer feedback is why we decided to give the savings immediately to the customer," continues Maas, who has been known to personally speak or write to customers to obtain constructive feedback and deliver personalized service. In fact, one satisfied customer recently made a comment on a popular consumer rating site, saying “It is a shame all businesses do not stand behind the products they sell in a similar manner. The company went over and beyond any expectations. I would recommend Rocknrebates.com very highly.”

Rocknrebates.com’s focus and attention to listening to their customers has proven to be effective. Since changing their marketing strategy and value proposition, sales have increased dramatically and customer feedback has been tremendously positive. “Many consumers are wary of rebate programs as many rebates take up to 3 months or longer to receive, so they thought there was a catch. But once we changed the rebates to be instant savings, customers were excited to get their savings at the time of purchase because our prices are already below retail. Plus it is a more simple and effective way for us to pass along these savings,“ says Rick Clear, Senior Vice President of Operations. So taking the advice from customers is not only proving to be beneficial to the customer, it is also more cost effective for the company. “Sending rebate checks to our customers was a concept that many of our customers liked, but giving them the savings instantly gives them immediate satisfaction, while reducing our costs for administering the program and sending the rebate checks. It’s a great move to benefit our customers and a smart business move. It’s a win-win for all,” says Todd Truax, Senior Vice President of Finance.

Rocknrebates.com features a wide selection of best selling, name brand electronics such as big screen TV’s, cameras, home theater systems, video games, audio/video equipment, electronic accessories and the like to suit anyone. When you complete your selections, you always get 20% off your order as an instant savings, except shipping and handling – direct to the customer. There are still no forms to complete, stamps to buy, receipts to send, credits to use towards purchases, no miles or points to redeem. Rocknrebates.com gives the 20% instant savings at the time of purchase! Very few companies offer this type of savings when comparison shopping on the web.

About RNR, Incorporated

RNR, Inc. was founded in December 2005, by CEO Mike Maas whose strategy is to target several opportunities to market new and exciting products via E-commerce, wholesale distribution and direct-to-consumer businesses. Rocknrebates.com is the first of several ventures to be launched in 2006.

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Ramona Valdez
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